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Building Successful Online Communities: Evidence-Based Social Design (MIT Press) Hardcover – March 23, 2012
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Building Successful Online Communities is the book we've all been waiting for. Students, faculty, and professional developers will learn how online communities function. There's something for everyone -- empirical findings framed in theory, and gems of advice. The authors are remarkable researchers, teachers, and leaders in the field.(Jennifer J. Preece, Professor and Dean, College of Information Studies, University of Maryland's iSchool)
While many books have described the patterns and building blocks of successful social spaces from an architectural perspective, Building Successful Online Communities moves beyond the tangible and derives critical features and design claims for thriving communities in the more malleable online world. The authors provide real world examples and observations to help practitioners design an online community. In the process, they create a vocabulary and environment that engages the reader to want to design an online social space.(Kyratso George Karahalios, Associate Professor, University of Illinois)
This work provides the science behind the observations we made in Building Web Reputation Systems. Its format of design claims, thoroughly supported by research and examples, is a must-have resource for anyone thinking of deploying successful online communities.(F. Randall Farmer, online communities pioneer, and coauthor of Building Web Reputation Systems)
About the Author
Robert E. Kraut is Herbert A. Simon Professor of Human-Computer Interaction at Carnegie Mellon University. Paul Resnick is Professor at the University of Michigan's School of Information.
Top Customer Reviews
The book uses a common "design claim" framework, that is excellent for students to internalize, as it teaches them a systematic and testable way to approach online community design. An example of a design claim from the book is: "People will be more willing to contribute in an online group when they think
that they are unique and others in the group cannot make contributions similar to theirs." The design claim ties a specific design principle (i.e., emphasize the uniqueness of a contribution) to a goal (i.e., increase members' contributions). Design claims also have conditions under which they may apply, such as the demographics, size, and topic of the community. The complete formulation of this type of design claim looks like this: "alternative X helps/hinders achievement of
goal Y under conditions Z". Other claims focus on which of different design alternatives will be more successful. Specific ideas on how to implement the various design claims along with the theoretical basis for them are discussed alongside each design claim throughout the book.Read more ›