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Building Successful Relationships Between Community Colleges and the Media: New Directions for Community Colleges, Number 110 (J-B CC Single Issue Community Colleges) 1st Edition

ISBN-13: 978-0787954277
ISBN-10: 0787954276
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Editorial Reviews

From the Inside Flap

Although community colleges play an increasingly important role in the lives of millions of Americans, they often have difficulty maintainingvisibility within their communities and keeping students and potential partners aware of their programs. In the face of limited budgets, it isimportant that community college practitioners turn to one particular resource that can be invaluable for promoting a college's academic programs and services: the media. This volume explores current relationships between two-year colleges and the media across the country, reviewing the history of community colleges' relationships with members of the press, examining the media's relationships with community college practitioners, and offering practical strategies for advancing an institution's visibility. The contributors reveal how to use media outlets ranging from local and regional newspapers to the Internet to promote programs and services. Perhaps most importantly, they offer sound suggestions on establishing lasting, mutually beneficial relationships with members of the media to ensure that both college and media representatives achieve their overall goals of promoting services and educating the public.

From the Back Cover

Although community colleges play an increasingly important role in the lives of millions of Americans, they often have difficulty maintaining visibility within their communities and keeping students and potential partners aware of their programs. In the face of limited budgets, it is important that community college practitioners turn to one particular resource that can be invaluable for promoting a college's academic programs and services: the media. This volume explores current relationships between two-year colleges and the media across the country, reviewing the history of community colleges' relationships with members of the press, examining the media's relationships with community college practitioners, and offering practical strategies for advancing an institution's visibility. The contributors reveal how to use media outlets ranging from local and regional newspapers to the Internet to promote programs and services. Perhaps most importantly, they offer sound suggestions on establishing lasting, mutually beneficial relationships with members of the media to ensure that both college and media representatives achieve their overall goals of promoting services and educating the public.
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