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Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur Paperback – April 15, 2014
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— Daniel H. Pink, author of A Whole New Mind
This book shines a brilliant light onto HOW to make it all REAL. Jennifer Lee’s book is an inspiring combination of kindness, fun, and extremely practical wisdom. You’ll be able to engage meaningfully with your perfect customers and create unique products and programs — and make real money from your very real unique gifts.”
— SARK, author and artist of Succulent Wild Woman
You’ll walk away from this book feeling empowered, motivated, and ready to accomplish your biggest creative business goals.”
— Kari Chapin, author of The Handmade Marketplace
Many creatives get tripped up when it comes to the tactics of running and growing a business. Good news: they can now turn to Jennifer Lee’s refreshing new book for practical guidance that speaks their own language. Her visual approach makes even the more left-brain activities — like sales and marketing — achievable and even fun.”
— Chris Guillebeau, New York Times bestselling author of The $100 Startup
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It's not packed with revolutionary business ideas, but it IS packed with new ways to tackle those odious business-building efforts and administrative tasks that make most right-brain people dither and stumble.
The book is cheerful, helps point out where the dark spots are and how to shine a light in there. It has solid ideas, uses sketch-notes (illustrations for directions and concepts) and makes reading it easy.
I am so glad to have this valuable resource. I highly recommend.