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Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win Hardcover – June 6, 2017
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Advance praise for Built for Growth:
Alex Gorsky, Chairman and CEO, Johnson & Johnson―
“In order to achieve long-term growth, large corporations must foster the entrepreneurial spirit. Built for Growth provides a practical framework on how corporate leaders can foster, deploy, and support entrepreneurs inside their companies to unleash innovation and growth.”
Steve Blank, inspiration for the Lean Startup movement; coauthor, The Startup Owner’s Manual―
“Product-market fit is central to the Lean Startup movement. In this essential book, Kuenne and Danner focus on the fit between the founder’s personality and the teams, customers, and investors needed to build for growth. A must-read!”
Alan Blinder, former Vice Chairman, Board of Governors of the Federal Reserve; former member, Council of Economic Advisers―
“The ancient Greek philosophers advised us to ‘know thyself.’ Kuenne and Danner agree, and they argue that the personality of the founder is one of the key elements in the growth of a new business. To find out what kind of actual or potential entrepreneur you are, read this fascinating book.”
Paul Maeder, cofounder, Highland Capital Partners; former Chairman, National Venture Capital Association―
“Built for Growth provides investors and founders alike with a pragmatic guide on how best to select and work with one another.”
Jeff Hoffman, cofounder, Priceline.com; cofounder, ColorJar―
“The title says it all. Built for Growth is a must-read for any entrepreneur, startup team member, investor, or executive committed to growing a successful large-scale business that lasts.”
About the Author
Chris Kuenne is a successful business builder, growth capital investor, and member of Princeton University’s entrepreneurship faculty. He is the founder of Rosetta, a digital marketing firm sold in 2011 to Publicis Groupe, and the private equity firm Rosemark Capital. He is a frequent speaker to business and entrepreneurial audiences, including the Young Presidents’ Organization, CFO Roundtable, Association for Corporate Growth, and numerous venture capital and industry conferences.John Danner is a senior fellow at the University of California Berkeley’s Institute for Business Innovation and serves on the faculty of both the Haas School of Business and Princeton University. An experienced entrepreneur and business adviser, he anchors executive leadership courses globally. He speaks widely on innovation, strategy, and entrepreneurship, keynoting corporate events and premier international conferences, and his work is frequently cited in major business media. He is the coauthor of The Other “F” Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work.
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And not me.
I'm a Crusader, it seems: audacious, mission-inspired, and compassionate, with a desire to solve problems that matter to people, markets, and society. Ben & Jerry. The "we" before the "me," possibly to a fault. It fits.
There are a lot of entrepreneurial books out there that are written for the Drivers of the world. If you're a non-Driver, like me, you will value this book. It's given me a structure and perspective on growing my business that I did not have before -- one that feels more relevant to me.
I just wish I'd read the chapter on choosing the right co-founders and teammates a few years ago. :)
It can be one of the few factors you can directly and specifically influence with a degree of certainty, yet it seems to be often overlooked. This book may help you change that and certainly if you manage to get this area under control then it can have the potential to influence other areas for mutual benefit.
The authors used an analytic methodology to identify four distinct personalities that can be found within successful business builder personalities, and here they leverage this with other research, interviews, academic information and real-world interactions to great effect to present their views. The result is this book and its potential to let you transform yourself, with a guided toolbox at your disposal, and then the rest of the future success pathway is down to you and your possible creations.
The book was written in a clear, hype-free manner, which provides a credible and informative read. No faux inspiration or ‘blowing smoke’ was needed here. You may read this and still feel it is ‘not you’ but that need not be a failure of the book or the reader. Leadership is not for everyone, some people work better in the shadows than in the spotlight, but still there is scope for positive change for all thanks to this book.
It is certainly something worthy of closer consideration and may be a vital aid to you going forward.
Also, share your personality assessment not just with your team but also with your "caregivers". It's the spouse, mother, sibling, nanny, etc who enable you to focus on your venture that can also learn how to support you better.