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Built to Last: Successful Habits of Visionary Companies Hardcover – November 2, 2004
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About the Author
Jim Collins is author or coauthor of six books that have sold in total more than ten million copies worldwide, including the bestsellers Good to Great, Built to Last, and How the Mighty Fall. Jim began his research and teaching career on the faculty at Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. He now operates a management laboratory in Boulder, Colorado, where he conducts research, teaches, and consults with executives from the corporate and social sectors.
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30/Jul/2009 Update: One can not read this book in the right context and perspective without reading The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers - so far the best business book I've ever read!
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The key points are that:
1. businesses should focus on articulating and living their "core ideology" - their core values...Read more