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Built to Last: Successful Habits of Visionary Companies (Good to Great, 2) Tapa blanda – 26 Octubre 1994

4.6 4.6 de 5 estrellas 2,474 calificaciones

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Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

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Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

Biografía del autor

Jim Collins is a student and teacher of what makes great companies tick, and a Socratic advisor to leaders in the business and social sectors. Having invested more than a quarter-century in rigorous research, he has authored or coauthored six books that have sold in total more than 10 million copies worldwide. They include Good to GreatBuilt to LastHow the Mighty Fall, and Great by Choice.

Driven by a relentless curiosity, Jim began his research and teaching career on the faculty at the Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. In 1995, he founded a management laboratory in Boulder, Colorado.

In addition to his work in the business sector, Jim has a passion for learning and teaching in the social sectors, including education, healthcare, government, faith-based organizations, social ventures, and cause-driven nonprofits.

In 2012 and 2013, he had the honor to serve a two-year appointment as the Class of 1951 Chair for the Study of Leadership at the United States Military Academy at West Point. In 2017, Forbes selected Jim as one of the 100 Greatest Living Business Minds.

Jim has been an avid rock climber for more than forty years and has completed single-day ascents of El Capitan and Half Dome in Yosemite Valley.

Learn more about Jim and his concepts at his website, where you’ll find articles, videos, and useful tools. jimcollins.com



Jerry I. Porras is the Lane Professor of Organizational Behavior and Change, Emeritus, at the Stanford University Graduate School of Business where he served as an Associate Dean for Academic Affairs and frequent executive education teacher. He studies ways of aligning companies around their purpose and core values to produce lasting high performance.

Detalles del producto

  • Editorial ‏ : ‎ Harper Business; 3rd ed. edición (26 Octubre 1994)
  • Idioma ‏ : ‎ Inglés
  • Tapa blanda ‏ : ‎ 368 páginas
  • ISBN-10 ‏ : ‎ 0060516402
  • ISBN-13 ‏ : ‎ 978-0060516406
  • Dimensiones ‏ : ‎ 5.31 x 0.83 x 8 pulgadas
  • Opiniones de clientes:
    4.6 4.6 de 5 estrellas 2,474 calificaciones

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4.6 de 5 estrellas
2,474 calificaciones globales
Great book
4 de 5 estrellas
Great book
Good book but I bought this at the new price and got a used book. Pretty upset about that. I bought this (and many other books) in 2019 and am only just getting to it. It sat uopenedon my bookshelf for over a year and I just opened it to find these scribbles. I am really upset about paying for a new book but having a used one.
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Opiniones destacadas de los Estados Unidos

Calificado en Estados Unidos el 11 de agosto de 2022
Built to Last is a book of luminescent importance among books about successful companies/organizations. Based on the thorough research of Jim Collins (of Good to Great fame) and Jerry Porras, this book examines the qualities of visionary companies who had great success and staying power in their fields. They identified 18 such companies and had a comparison group of comparable companies in the same industry. The results are conclusive. Visionary companies thrive on being clock makers who build their organization to improve each year and withstand the test of time. They fervently focus on their core competencies. They consistently stay true to their core values. Yet they will change and innovate. They adopt the “genius of and” realizing they can be equally committed to seemingly contradictory purposes, yet those purposes are actually equally important. For example these companies can be committed to serving people, AND they can seek to dominate their market. They embody the yin and yang concept, complementary forces that co-exist and support one another. Visionary organizations are also committed to serving people and the greater common good, however they define it. They aren’t focused on profit as the most important purpose.

This is another Collins book that is a total game changer, along with Good to Great and How the Mighty Fall. It’s a classic read of brilliant proportions. Any business or organizational leader who seeks to build something that lasts and thrives long after our own tenures passed to someone else, needs to read this book. NOW!
Calificado en Estados Unidos el 14 de enero de 2024
"Built to Last: Successful Habits of Visionary Companies" by Jim Collins and Jerry I. Porras is a remarkable exploration into the principles that have sustained some of the world’s most successful organizations. The book stands out for its compelling concepts and insightful examples, demonstrating the unique qualities that have allowed visionary companies to thrive over decades. Collins and Porras dissect the common myths about corporate success and replace them with evidence-based strategies, drawing from a range of fascinating case studies. Their analysis of what makes companies endure and prosper provides valuable lessons for business leaders and entrepreneurs alike, making it a must-read for anyone interested in the dynamics of long-term business success.
Calificado en Estados Unidos el 8 de diciembre de 2005
This is an inspiring book, and informative. It answers the "what" question convincingly. I missed answers to the "why" questions. Why, for example, are successful visionary companies characterized by their emphasis on ethical standards? There are many possible explanations: the staff of the company are inspired by the ideals and give more to their employer; the companies reap payoffs in the long term from grateful recipients of their honorable deeds; the companies acquire a good reputation which increases sales and hence profits. More interesting, is the question of the logic of ethics in the business game - not even touched by these authors.

According to Jim Collins and Jerry Porras, it does not matter what the company ideology is, as long as it is passionately believed by the management and employees. I find this a dubious claim, and not supported by the data. The ideological frameworks of the companies that were studied are not interchangeable, not for the trivial reason that the ideology of another company happens not to be the one believed by each of them. Boeing is unlikely to spend money on a program to cure river blindness in Africa. Why does Merck do this? Clearly, a pharmaceutical firm does well to invest in a reputation for medical generosity that flows from a passion for making people well? Merck is purchasing precisely the trust that pays-off in the medical market place. Trust reduces transaction costs, and in some cases is almost as good as a monopoly. Boeing, on the other hand, must buy a brand name attached to their dedication to engineering excellence. It does matter what companies are passionate about.

My company operates on the Internet. Our pledge includes the words: "The tragedy of the commons is the propensity of users to take more from the commons than they give. We undertake to contribute more to the commons than we take. Our presence shall make the Internet safer, more useful and greater fun." Why is this a suitable ideology for our company? The answer is not that this is one we happen to believe in, and feel passionate about - although we do. Rather, this ideology is strategically fitting. We enhance to our brand name, and therefore the value of our software, by adding our reputation to the web applications we write.

In one of our daughter businesses we are a broker of information from merchants to consumer (information about products that are available) and from consumer to merchant (we generate real time demand curves for a large range of commodities). We have pledged not to become a trader. Why? In ethical terms, we should not be a trader because our insider information would give rise to conflict of interest. The trust that we gain by not being a trader, and hence remaining a disinterested supplier of market information, enables us to broker Coasian agreements with reduced transaction costs between the parties on the Internet. The advantage is large. It is on the Internet commons that trust is scarce. We are able to purchase this by foregoing some potentially profitable trades, and that pays us more in the long term in our role as an information service provider.

Our ideology was designed to give us the greatest possible strategic advantage in our markets. That is not to say we do not believe in our ideals, but that the nature of our ideology is important. It does matter what we believe. It matters what you believe, and it matters that you understand that it matters.

I strongly recommend "The Modern Firm" by Roberts. Read this alongside "Built to Last". Roberts is a harder read, but he gets under the logic of corporate dynamics better than Collins and Porras. Because "Built to Last" is characterized by an ubiquitous analytical paucity, Jim Collins and Jerry Porras' interpretations of their data are not always correct. That is a pity. Their findings are exciting, inspiring even, and the book despite its limitations is a good read.
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cesare meinardi
5.0 de 5 estrellas Amazing book
Calificado en los Países Bajos el 12 de septiembre de 2024
Amazing book
Nick
5.0 de 5 estrellas Good book!
Calificado en Emiratos Árabes Unidos el 1 de septiembre de 2024
A few years old now so the companies and examples are less relatable today. However, the concepts are powerful and very much still relevant.
Marco
5.0 de 5 estrellas Valido
Calificado en Italia el 1 de noviembre de 2022
Lettura piacevole e veloce con diversi spunti di riflessione sicuramente molto interessanti ed utile a tutti indipendentemente dall’inquadramento aziendale che hanno.
amit t.
5.0 de 5 estrellas Interested practical difference between companies those just servive and flourish
Calificado en India el 25 de octubre de 2022
Go if you really interested in research based managment
Ken Mwine-R
5.0 de 5 estrellas Recommend this to anyone looking to start a business or in business
Calificado en Canadá el 24 de agosto de 2020
Read the damn book and write your own review 😂😂😂😂. Anyway, if you are a self employed business person, it is worth the read.