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Built to Sell: Creating a Business That Can Thrive Without You Hardcover – April 28, 2011
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—Bo Burlingham, author of Small Giants (from the Foreword)
“There is no tooth fairy for selling a business. It takes planning and a real understanding of what works. I bet you’ll find yourself (like me) recommending this book to your friends who want to sell their businesses one day but don’t understand what that’s going to take.”
—Seth Godin, author of Linchpin
About the Author
Top Customer Reviews
by John Warrillow
160 pages, $25.95
This is a book every entrepreneur must read, whether or not they are going to sell their business. Years ago I read a book stating that there are people good at starting an enterprise, those who can make it profitable, others who excel at sustaining it and finally, a unique few individuals who can figure out how to profitably get out from under it. A business needs all four. This book dramatizes how one person can accomplish each of these steps. As someone who ran a small ad agency for ten years like the one used as an example, I didn't see the slightest misstep in this examination of the ups and downs of owning a business. We all need a light at the end of the tunnel.
According to the author the secret to business success seems to be to move from a service provider to providing a unique product (or product-like service). Two problems: 1) There are businesses that don't follow this model that are successful, 2) Things change and the context in which these products are offered is variable.
& WHAT BUGS ME
Oh, how I wish I could have had this book back then! These are the elements a business owner needs to come to terms with (and some of the reasons why he or she has a hard time doing that). $[...] is expensive for a little book, but it is the best business investment you will ever make.
Buy It: X Library: Skip It:
John Lehman, [...]
BOTTOM LINE: If you own a service business, you owe it to yourself, your family and your employees to read this book. Yes, even it you have no intentions of selling. It will help you improve your company.
To keep the premise interesting Warrillow relies on a fictional construct, a character, Alex Stapleton, who is the head of a successful advertising firm. Alex's old friend Ted Gordon, a successful entrepreneur, mentors him on how to create a business that can be sold and that instruction forms the core of the book.
Although 'Ted's tips' are aimed at small business owners many of them could also serve as career focusing tools for those who are thinking about making the entrepreneurship leap. Much of the advice is about assessing what your business does best and expanding and streamlining that offering. The major takeaway that might be hardest for small business owners to accept is that the business should be able to survive and thrive independent of the person who built it. Ted's lessons are also broken out into easy-to-understand concepts.
This isn't a particularly well-written book and the fictional story is too bland to be compelling but this book does its job effectively and easily, not requiring much of the reader who will likely be a stressed-out small business owner with little time for literary meanderings.Read more ›
Most Recent Customer Reviews
This book is excellent for the small business owner. As a small subcontractor in the construction industry, I have employed the strategies in this book, some of them with great... Read morePublished 8 days ago by Rusty Rocks
A reasonably good book that will help business owners understand the process they will face when selling their company. Read morePublished 9 days ago by Stuckshutter
Didn't expect to like the story format but it really made it interesting and enjoyable and quality and quantity of content is great. Read morePublished 11 days ago by Kindle Customer
The book provided good detail and insight into how to sell your business.Published 1 month ago by Jennifer Juarez
This is a very good book loaded with very insightful information. I wish I had heard this years ago. The narration of this book is the worst I have ever heard so be patient. Read morePublished 1 month ago by Stephen Lochmiller
1. Easy to relate to, enjoyable storytelling
2. Clear step-by-step guide to turn a service into a replicable product
3. Read more
The book provide step by step guideline on how to create sellable business (not necessary you have to sell it but you will be able to) and common pitfalls of the selling process. Read morePublished 1 month ago by MARCIE KUSSEL
Please don't get the audio. The narrator will annoy you to no end. Who hired this guy. Great content though.Published 2 months ago by Jason
I'm not ready to sell yet, but that's not why I read this book. I read it because I WiLL want to sell someday and now I feel like I'll be way more prepared to maximize the money... Read morePublished 2 months ago by Mark