- Audible Audio Edition
- Listening Length: 4 hours and 24 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Gildan Media, LLC
- Audible.com Release Date: May 12, 2011
- Whispersync for Voice: Ready
- Language: English
- ASIN: B0050J3IPA
- Amazon Best Sellers Rank:
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Built to Sell: Creating a Business That Can Thrive Without You Audiobook – Unabridged
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Top Customer Reviews
In BUILT TO SELL, however, John Warrilow draws on his personal experience in starting and selling four companies to craft an entertaining primer. The "story" of Alex Stapleton and his marketing company compose most of the book. Frustrated, Alex decides to sell the company, and while discussing his lot with mentor Ted, he discovers (as many entrepreneurs do) that he has nothing to sell. To paraphrase Michael Gerber, THE E-MYTH REVISITED, Alex really has a job with a lunatic for a boss.
Through Ted's tips and coaching Alex eventually builds a business he can sell. The lessons Alex learns apply to anyone who owns a business.
Specialize, don't generalize
Create a scalable product or service that is teachable, valuable and repeatable
Don't concentrate more than 15% with one customer
The business can't rely on you, the owner
There are 35 wonderful pages that follow the fable, the Implementation Guide and Ted's Tips, highlighted and standing alone.
Since reading Warrilow's book...in one day...I have recommended or purchased it for a number of my customers and business colleagues.
Not only does it very effectively demonstrate what to do VS what you shouldn't do, it shows that you can always implement these types of changes to make sure you're more prepared to sell and at the same time make your company more successful.
I also really enjoyed the way it was written, it was WAY more engaging and relatable than one of those books that just goes on and on about A-Z steps to take for your business. This actually sunk in, and showed real life application and advice all while in a fictional story! A must read for anyone looking to build a company and sell it.
Even if you're not planning on selling your business, the ideas and concepts in this book will show you how to structure your company so that it (mostly) runs without you.
Roger L. Stalheim, CPBC, CPPGF, CPBA, CPVA, CPMA, Certified Advanced Sales, Certified Tri Metrix HD Analyst.
"BRINGING YOUR VISION TO LIFE"
Far more important for the reader is the revelation that the principles that increase the value of your business to sell it (potentially 71% higher values) also make the business more profitable and pleasure-able to operate today. Whether your business exit timing is anticipated to be in 2 years or 20 years - do yourself a favor and read John Warrillow's book now. It will not only provide important guidance on how to make your business more sale-able someday - you might just find the principles in the book help you raise the profitability of your business today. Potentially even more exciting for many business owners - the principles in the book can also provide you relief from the typical owner burdens of having little work-home life balance and having to pay yourself last - if you get paid at all. It doesn't have to be that way - buy Warrillow's book and start a new lifestyle as an owner.