Digital List Price: $24.95
Kindle Price: $16.99

Save $7.96 (32%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Built-In Social: Essential Social Marketing Practices for Every Small Business by [Korhan, Jeff]
Audible Sample
Playing...
Loading...
Paused
Kindle App Ad

Built-In Social: Essential Social Marketing Practices for Every Small Business Kindle Edition

4.9 out of 5 stars 26 customer reviews

See all 5 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
$16.99

Length: 229 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Audible book:
Audible book
Switch back and forth between reading the Kindle book and listening to the Audible book with Whispersync for Voice. Add the Audible book for a reduced price of $7.49 when you buy the Kindle book.
Available

Try Kindle Countdown Deals
Explore limited-time discounted eBooks. Learn more.
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Try Kindle Countdown Deals
Explore limited-time discounted eBooks. Learn more.

Editorial Reviews

From the Inside Flap

Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one says: collaborate with the customers whose trust you have earned to develop better products and services for them. In a connected economy, businesses are in shared relationships with customers, employees, and other influencers in the community—even competitors.

Built-In Social provides a step-by-step approach to building a social marketing channel that aligns your business with its ideal customers. It offers essential practices for achieving higher search rankings for your business and making it more relevant for the communities it serves.

Built-In Social delivers practical advice for using social marketing to leverage your experience and expertise to make your business brand more likable and trusted, including:

  • The role of search engines and how they influence buying behaviors
  • Why content marketing is a vital component of any social marketing strategy
  • Best practices for using LinkedIn, Facebook, Twitter, Google+ (and more) to engage your social marketing with new buyers
  • How to create digital marketing assets that convert community trust into profitable outcomes
  • Why every small business should embrace the intersection of social, location, and mobile marketing

As consumers move online in greater numbers, their collective voice will get even stronger, creating disruption in every community, business sector, and industry. Build your business for a connected economy that is becoming profoundly social.

From the Back Cover

Imagine a web that has perfect access to information—a social web that is a digital copy of your physical world. That possibility is here today.

Is your business ready?

Praise for Built-in Social

"What everyone gets wrong is what Jeff Korhan pushes into the foreground with Built-In Social. Learn from Jeff, or recover from your mistakes later."
—Chris Brogan, CEO of Human Business Works

"If you want to know how to build an audience of loyal fans who become paying customers, Built-In Social is your road map. Grab a copy and follow the path Korhan clearly lays out for you."
—Michael Stelzner, CEO of Social Media Examiner and host of the Social Media Marketing podcast

"Successful social media marketing is the perfect mix of genuine relationship-building skills and great online technical skills. Jeff Korhan's new book creates that perfect blend as he guides readers through practical steps to achieve measurable results. Jeff truly walks his talk—he's the real deal. I've enjoyed reading his excellent online communications for many years."
—Mari Smith, Social media thought leader, author of The New Relationship Marketing, and coauthor of Facebook Marketing: An Hour A Day

"The truth that runs through Built-In Social is that there's never been a greater time to design the business and the life you want."
—John Jantsch, Author of Duct Tape Marketing and The Commitment Engine


Product details

  • File Size: 1326 KB
  • Print Length: 229 pages
  • Page Numbers Source ISBN: 111852974X
  • Publisher: Wiley; 1 edition (March 20, 2013)
  • Publication Date: March 20, 2013
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00BZAWF5M
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #1,625,788 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


Customer Reviews

Share your thoughts with other customers
See all 26 customer reviews
Rated by customers interested in
Business & Economics Books
5.0 out of 5 stars
5.0 out of 5 stars
Marketing & Sales
5.0 out of 5 stars
5.0 out of 5 stars
Computer Books
5.0 out of 5 stars
5.0 out of 5 stars

Read reviews that mention

Top customer reviews

May 8, 2013
Format: Hardcover|Verified Purchase
Comment| 5 people found this helpful. Was this review helpful to you? Report abuse
June 4, 2014
Format: Kindle Edition|Verified Purchase
Comment| One person found this helpful. Was this review helpful to you? Report abuse
June 6, 2013
Format: Kindle Edition|Verified Purchase
Comment| 6 people found this helpful. Was this review helpful to you? Report abuse
May 26, 2016
Format: Hardcover|Verified Purchase
Comment| One person found this helpful. Was this review helpful to you? Report abuse
December 4, 2013
Format: Hardcover|Verified Purchase
Comment| One person found this helpful. Was this review helpful to you? Report abuse
July 14, 2013
Format: Hardcover
Comment| 6 people found this helpful. Was this review helpful to you? Report abuse
November 22, 2015
Format: Kindle Edition|Verified Purchase
Comment| One person found this helpful. Was this review helpful to you? Report abuse
July 20, 2014
Format: Kindle Edition|Verified Purchase
Comment| One person found this helpful. Was this review helpful to you? Report abuse

Most recent customer reviews

Set up an Amazon Giveaway

Built-In Social: Essential Social Marketing Practices for Every Small Business
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Built-In Social: Essential Social Marketing Practices for Every Small Business