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Business Analytics for Managers: Taking Business Intelligence Beyond Reporting Hardcover – July 13, 2010

4.1 out of 5 stars 17 customer reviews

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Editorial Reviews

From the Inside Flap

Data warehousing. Source data.

Business intelligence. You've heard the buzzwords before, but what is your business doing with these priceless mountains of data it generates? Are you using this information properly to gain a competitive edge? Or are you just sitting on it?

Now you can discover how your company can take information created in the general course of business and put it to work to boost corporate performance. Taking a holistic—rather than a technical—approach, Business Analytics for Managers: Taking Business Intelligence Beyond Reporting explores why business analytics (BA) should be important to you, whether you're in sales, marketing, management, finance, HR, production, or analysis.

Business Analytics for Managers provides you with an in-depth look at:

  • The ultimate BA model, providing everyone in your business with one common frame of reference for objectives and means

  • Maximizing your company's collection of source data

  • The functionality of a data warehouse

  • Detailed strategies on assessing and prioritizing BA projects

  • Development and deployment of information at a functional level

  • What BA will look like in the future

  • The relationship between business strategies and the BA function

  • How BA can work to support the improvement and maintenance of your business's various processes

Filled with sound advice and innovative strategies, this comprehensive resource is for anyone working on information systems implementation—project managers, analysts, report developers, strategists, CIOs, CEOs, CFOs, CxOs, IT leaders, and database specialists—offering practical insights on delivering the right decision support to the right people at the right time.

From the Back Cover

"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"—Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results

Deliver the right decision support to the right people at the right time

Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.

Take a look inside and find:

  • Proven guidance on developing an information strategy

  • Tips for supporting your company's ability to innovate in the future by using analytics

  • Practical insights for planning and implementing BA

  • How to use information as a strategic asset

  • Why BA is the next stepping-stone for companies in the information age today

  • Discussion on BA's ever-increasing role

Improve your business's decision making. Align your business processes with your business's objectives. Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business.

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Product Details

  • Hardcover: 272 pages
  • Publisher: John Wiley & Sons; 1 edition (July 13, 2010)
  • Language: English
  • ISBN-10: 0470890614
  • ISBN-13: 978-0470890615
  • Product Dimensions: 6.3 x 1 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #419,246 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
I've worked with data for most of my career - as a software developer, report writer and just through lots of Excel work. I have been trying to make more of a move toward the business side and was looking for a book that would tell me more about what business analytics are all about. It's sort of a nebulous term, business data analyst - sort of like a marketer or an engineer. Anyone that writes software could call themselves a software engineer. The author lays out big picture concepts - lays out intro-level stuff that many people do (such as tables/one-off SQL reports) and moves into the more advanced concepts such as customer segmentation, cluster analysis and the like. He makes the point that it's not a stats book, but I don't need an overview to tell me how to perform a cluster analysis, I need to know that cluster analysis is a tool that someone would hire me to use so I can go learn it.

It's a great overview of the position that one could use to drive further learning, or that's how I'm using it. As others have said, it's nice to read an overview from someone that understands the terminology. It's a bit wordy in places and could be condensed - I'm creating a basic outline from it which would be nice. The website that he references in the book has a lot of 'under construction' sections which he'll hopefully get to over time.
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Format: Hardcover
Although business analytics can probably be traced back at least to Frederick Winslow Taylor's initiatives in the early-19th century, most of what I know about the subject was provided by Tom Davenport, notably in Competing on Analytics: The New Science of Winning (2007), co-authored with Jeanne Harris, and Analytics at Work: Smarter Decisions, Better Results (2010), co-authored with Harris and Robert Morison. Curiously, Gert Laursen and Jesper Thorlund do not mention Davenport and his work, nor do they provide a bibliography.

As I began to read this book, Anne Milley's comments in the Foreword caught my eye: "How we make decisions using huge, noisy, messy data requires business analytics...It starts with an analytical view of data - what are we measuring and are you measuring what matters?...[Laursen and Thorlund ask] `What are you doing with your data? How are people in your organization armed to make better decisions using the data, processes, and analytical methods available?'"

This is precisely what Davenport has in mind in his latest book, Judgment Calls, in which he and co-author Brooke Manville offer "an antidote for the Great Man theory of decision making and organizational performance": [begin italics] organizational judgment [end italics]. That is, "the collective capacity to make good calls and wise moves when the need for them exceeds the scope of any single leader's direct control."

Here's how Laursen and Thorlund define business analytics (BA): "Delivering the right decision support to the right people at the right time. In our definition, we have chosen the term [begin italics] decision support [end italics], because business analytics gives you, the business user, data, information, or knowledge, which you can choose to act upon or not.
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Format: Hardcover
I totally agree with Thomas H. Davenports review of the book. Finally somebody has
made Business Intelligence and Business Analytics simple and explainable. Finally
somebody has been able to explain what 'Information as a strategic asset' means.

The book explains that BI and BA is not about servers, tables and data warehouses.
It is about monitoring and innovating your business processes - easy and simple.

This book will be a CLASSIC for practitioners and students

Kristian L. Knudsen
BI-Manager
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Format: Kindle Edition Verified Purchase
The text provides great examples, case studies and content around business analytics and business intelligence. It is strictly a "business book" and you do not have to be a software, hardware or statistics guru to benefit from it.

With all that being said, the book is written in such a way that it becomes hard to read. The jargon and long ancedotes mid-sentence/thought, it is not as digestable as some other books I've read on the topic. I found "Competing on Analytics" by Davenport or "Predictive Analytics" by Spiegel, to be much more enjoyable reads. Furthermore, at this point some of the examples are a bit out of date - while the principles are still sound it would be nice for it for the authors to update it.

I think this is a great text to have as a reference manual, just not something I'd recommend to read straight through.

[For context, I had to read this text as part of my coursework in a master's program around data management & analytics.]
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By Unspeakabl on December 22, 2013
Format: Hardcover Verified Purchase
Dry, boring, not especially insightful. Use this book to brush up on your jargon, but not if you want to get any depth of understanding. I had hoped that this book would have enough detail to allow for a common ground between managers and their teams, but it does not achieve that.
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Format: Kindle Edition Verified Purchase
Every top manager must read this book! It is an excellent combination of strategic guidelines on the future of data and business analytics and operational improvement of the everyday processes. It covers very well the issue of the business analytics unit and competencies needed to extract benefits from the BA.
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