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Business Analytics for Managers: Taking Business Intelligence Beyond Reporting Hardcover – July 13, 2010
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From the Inside Flap
Data warehousing. Source data.
Business intelligence. You've heard the buzzwords before, but what is your business doing with these priceless mountains of data it generates? Are you using this information properly to gain a competitive edge? Or are you just sitting on it?
Now you can discover how your company can take information created in the general course of business and put it to work to boost corporate performance. Taking a holisticrather than a technicalapproach, Business Analytics for Managers: Taking Business Intelligence Beyond Reporting explores why business analytics (BA) should be important to you, whether you're in sales, marketing, management, finance, HR, production, or analysis.
Business Analytics for Managers provides you with an in-depth look at:
The ultimate BA model, providing everyone in your business with one common frame of reference for objectives and means
Maximizing your company's collection of source data
The functionality of a data warehouse
Detailed strategies on assessing and prioritizing BA projects
Development and deployment of information at a functional level
What BA will look like in the future
The relationship between business strategies and the BA function
How BA can work to support the improvement and maintenance of your business's various processes
Filled with sound advice and innovative strategies, this comprehensive resource is for anyone working on information systems implementationproject managers, analysts, report developers, strategists, CIOs, CEOs, CFOs, CxOs, IT leaders, and database specialistsoffering practical insights on delivering the right decision support to the right people at the right time.
From the Back Cover
"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results
Deliver the right decision support to the right people at the right time
Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.
Take a look inside and find:
Proven guidance on developing an information strategy
Tips for supporting your company's ability to innovate in the future by using analytics
Practical insights for planning and implementing BA
How to use information as a strategic asset
Why BA is the next stepping-stone for companies in the information age today
Discussion on BA's ever-increasing role
Improve your business's decision making. Align your business processes with your business's objectives. Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business.
Top Customer Reviews
It's a great overview of the position that one could use to drive further learning, or that's how I'm using it. As others have said, it's nice to read an overview from someone that understands the terminology. It's a bit wordy in places and could be condensed - I'm creating a basic outline from it which would be nice. The website that he references in the book has a lot of 'under construction' sections which he'll hopefully get to over time.
As I began to read this book, Anne Milley's comments in the Foreword caught my eye: "How we make decisions using huge, noisy, messy data requires business analytics...It starts with an analytical view of data - what are we measuring and are you measuring what matters?...[Laursen and Thorlund ask] `What are you doing with your data? How are people in your organization armed to make better decisions using the data, processes, and analytical methods available?'"
This is precisely what Davenport has in mind in his latest book, Judgment Calls, in which he and co-author Brooke Manville offer "an antidote for the Great Man theory of decision making and organizational performance": [begin italics] organizational judgment [end italics]. That is, "the collective capacity to make good calls and wise moves when the need for them exceeds the scope of any single leader's direct control."
Here's how Laursen and Thorlund define business analytics (BA): "Delivering the right decision support to the right people at the right time. In our definition, we have chosen the term [begin italics] decision support [end italics], because business analytics gives you, the business user, data, information, or knowledge, which you can choose to act upon or not.Read more ›
made Business Intelligence and Business Analytics simple and explainable. Finally
somebody has been able to explain what 'Information as a strategic asset' means.
The book explains that BI and BA is not about servers, tables and data warehouses.
It is about monitoring and innovating your business processes - easy and simple.
This book will be a CLASSIC for practitioners and students
Kristian L. Knudsen
With all that being said, the book is written in such a way that it becomes hard to read. The jargon and long ancedotes mid-sentence/thought, it is not as digestable as some other books I've read on the topic. I found "Competing on Analytics" by Davenport or "Predictive Analytics" by Spiegel, to be much more enjoyable reads. Furthermore, at this point some of the examples are a bit out of date - while the principles are still sound it would be nice for it for the authors to update it.
I think this is a great text to have as a reference manual, just not something I'd recommend to read straight through.
[For context, I had to read this text as part of my coursework in a master's program around data management & analytics.]
Most Recent Customer Reviews
This is also an excellent book on BA. In the sequence of readings on BA, this book is a natural sequence Wolfgang Jank's book (which also has the same title).Published 19 months ago by Sean Hemingway
If you are going into the industry of Business Analytics, it is a great reference tool and helps to map out how the different functions intertwine.Published on September 23, 2013 by JOSEPH R BOYER
I have some problems with this book in the kindle version, in specific with the visualization of the pictures & diagrams when you want to view it in the Google Crome. Read morePublished on April 5, 2013 by Hector Beltran
This book is a series of obvious statements and ridiculous "frameworks." I'm shocked at how much acclaim it's gotten. Read morePublished on April 3, 2013 by Mark H