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Business (Available Titles CengageNOW) 10th Edition

3.1 out of 5 stars 15 customer reviews
ISBN-13: 978-0324829556
ISBN-10: 0324829558
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Editorial Reviews

About the Author

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading Principles of Marketing text. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the JOURNAL OF MARKETING, the JOURNAL OF MARKETING RESEARCH, the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and the JOURNAL OF ADVERTISING. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes (PhD, University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that is part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics; served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century"; and is the lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He also is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

Jack R. Kapoor (EdD, Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award for 1999-2000. He served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 4E (Cengage Learning); has served as a content consultant for the popular national television series "The Business File: An Introduction to Business"; and developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.
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Product Details

  • Series: Available Titles CengageNOW
  • Hardcover: 627 pages
  • Publisher: South-Western College/West; 10 edition (February 12, 2009)
  • Language: English
  • ISBN-10: 0324829558
  • ISBN-13: 978-0324829556
  • Product Dimensions: 10.9 x 8.6 x 1.2 inches
  • Shipping Weight: 3.8 pounds (View shipping rates and policies)
  • Average Customer Review: 3.1 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #826,312 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Loose Leaf Verified Purchase
My daughter needed this book, together with a "student access key" for a course she was taking. The description of the product says "The new online resources no longer require a passkey". But it turns out that the "passkey" is not the same thing. The student access key is another $80!! So if you need the student access key with this book, do not buy this edition. Buy it from your school's bookstore. I could have bought it there and saved over $50.
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Format: Hardcover
I can't find my Introduction to Business textbook from college so I thought I'd buy a new one from Amazon to use as an occassional reference as needed. After taking a look at the contents of this textbook recommended by an online course, I can understand why so many businesses fail today. Who are these people writng these currect business textbooks? Academics -- progressive academics? This book has more in "green" propaganda and "planet" responsibility emphasis than information on what it takes to be a successful business person. If this is what is being taught as an introduction to business, it's telling as to why we have so many incompetent CEO's today.

An introduction to the system of capitalism should include an emphasis on how the market place dynamics work, customer centered product development and services; advancement in the internet; distribution options, etc. Socialism does not work - as proven by today's mess in Europe, not to mention all the fallen prototypes. If you want to teach the moral and ethical matters that affect the company, its community, the planet, etc., create another course and offer it as an elective. Academia needs to get business people to write business textbooks -- or we are going to continue to see further decline in our economy and continued failure of business in general.
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Format: Hardcover
Very outdated, yet affordable. I recommend buying the next edition, its worth the extra money.
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Format: Hardcover Verified Purchase
arrived promptly and in great condition! did the job and was exactly what I needed
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By elizabeth on August 25, 2014
Format: Hardcover Verified Purchase
Great for class
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By Sher on February 10, 2010
Format: Hardcover Verified Purchase
I received my order quickly but the hardback book was supposed to be new and the cover was messed up. I felt it wasn't new and I did pay the new price.
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Format: Hardcover Verified Purchase
The image description on Amazon.com showcased this book with a front cover, like the Hard-Back or Hard-Cover has. My professor has the hardback which is the one I wanted but the Image on Amazon is not what you get nor did it say so. There's wasn't even a cover! You get a "Loose Leaf" copy with torn pages, so not what I was expecting. At first, I was like... Yeah, my book is here! :) Then was like, awe man! :'( So not good for business textbookseller.student It doesn't even deserve one star! I love Amazon.com, but textbookseller.student needs to fix this. Oh, and the binder it came in, opened up en route, and now I have to put all the pages back onto the 3-ring binder it came in. So not cool! / Fortunately, they called me the very next morning and fixed the problem. That I was incredibly thankful for... Thank you textbookseller.student for fixing the issue. Now all I need to do is order the hard copy which I need ASAP since I'm now two chapters behind in class.
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Format: Loose Leaf Verified Purchase
It fits the purpose for which I bought it. I appreciate your business and will most likely soon be back for more. Thanks
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