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Michelle Z Green

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The Business of Baking: The book that inspires, motivates and educates bakers and decorators to achieve sweet business success. Paperback – May 17, 2016

by Michelle Z Green (Author)

4.7 225 ratings

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Have Your Cake and Sell It Too!

Yes, you can make a living out of owning a cake business - but it takes more than quality ingredients, amazing piping skills and having a whole lot of friends who order from you. Written by the leading authority on running a successful cake business, The Business of Baking gives you the knowledge, motivation and inspiration to help you start and grow a business from your sweet art.

Many of us started in this industry because in a moment of enthusiasm or guilt, we agreed to make a cake for someone we love. Once we cleaned up the kitchen (twice), cursed at the plastic bags which supposedly are easy to use as piping bags, and swore we would never, EVER do this again...we did it again, became addicted to it, and found ourselves in business. Along the way, we learned how to bake, fill and ice a cake but we never learned the business skills we need to get our dreams off the ground.

In this book you will:

Understand how to price for profit and communicate your prices without cringing
Learn customer service skills so they love you and what to do if it goes wrong
Understand the importance of marketing and how to do it without feeling self-conscious
Get some real-life advice on how to have both a life, a family and a business without losing your mind
Find solid small business advice presented with a dash of humour and a pinch of tough love

Print length

436 pages
Language

English
Publisher

Michelle Green
Publication date

May 17, 2016
Dimensions

6 x 0.97 x 9 inches
ISBN-10

0994524102
ISBN-13

978-0994524102
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Product details

Publisher ‏ : ‎ Michelle Green (May 17, 2016)
Language ‏ : ‎ English
Paperback ‏ : ‎ 436 pages
ISBN-10 ‏ : ‎ 0994524102
ISBN-13 ‏ : ‎ 978-0994524102
Item Weight ‏ : ‎ 1.4 pounds
Dimensions ‏ : ‎ 6 x 0.97 x 9 inches

Best Sellers Rank: #940,589 in Books (See Top 100 in Books)
- #1,073 in Food Science (Books)
- #3,028 in Small Business (Books)
- #19,224 in Engineering (Books)

Customer Reviews:
4.7 225 ratings

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Michelle Z Green

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Michelle Z Green is a mentor, writer, speaker and the woman behind the Business of Baking website. After owning a thriving custom cake business for ten years, she now contributes to numerous industry blogs and publications as well as teaches business skills internationally and online across several platforms. The Business of Baking is now the premier online information resource for sweet food makers who are turning their passion and skills into successful businesses. Born and raised in the United States, she currently resides in Melbourne, Australia. Hopelessly addicted to sugar, Michelle is also an avid reader, mother to triplets and big fan of pyjama days.

Customer reviews

4.7 out of 5

225 global ratings

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Hel52

Not just for bakers, a great small business bible

Reviewed in the United States on July 4, 2017

Verified Purchase

This is a well written and accessible how-to guide for anyone in the baking business. BUT, it's lessons and themes have a much wider relevance in the small business world. If you make anything at all, and are wondering whether to or have started to go into business making that thing, STOP AMD READ THIS BOOK. It's invaluable to bakers everywhere, but also relevant to makers everywhere. It's accessible, and packed with relevant information and laid out in a very approachable way. The author's voice is genuine and her experience and advice is presented in a friendly and frank manner. And she will make you laugh. It will be my business bible for a long time to come. Can't recommend it highly enough.

6 people found this helpful

Helpful

J M

... not a baker but I used all of Michelle's great advice to move my art business forward

Reviewed in the United States on July 3, 2017

Verified Purchase

I am not a baker but I used all of Michelle's great advice to move my art business forward.
This is not just a book about business , it is about how to create the life you want to live and find the balance so that you can enjoy your hard work and feel proud about your efforts and success.
She holds the keys and I can't recommend this book enough ( and every other product) Michelle has to offer.
So think differently....it is not about baking or about cake it is about being an entrepreneur in your creative field of endeavor.

2 people found this helpful

Helpful

Otter

Advice Perfect For Any Small Business Owner, Not Just Bakers

Reviewed in the United States on March 7, 2019

Verified Purchase

Although the intended audience for the book is the home baker industry, the business advice is applicable to any small business owner. So much so in fact, that I bought this book for my sister who helps run a doggy day care! The book answers questions on employee management, pricing, advertising, customer service, self care, and so much more. And it does so with a voice that's honest and passionate. I would recommend for any business owner!

Reviewed in the United States on October 27, 2016

Verified Purchase

I'm reading this on my kindle and the grammatical/spelling errors are just about doing me in. I don't know if it's just this version or mistakes that went directly from the blog to the page, but there are many. And I'm not an expert on grammar by any means, but you don't need to be to easily come across the mistakes. That said, it makes the book feel lazy, she tells us right away it's basically the blog in book form, and I do not like to read blogs so I'm fine with the idea of compiling all of this information into a book. And much of the information is quite useful, but some editing would have been welcome! As I saw another reviewer said, even just changing time references a bit or, as I just read a chapter where reference was made to a meme posted on FB, but we can't see the meme in the book and it's not explained, so it does not translate well. All in all, it is worthwhile read packed with a lot of knowledge, so I do recommend it. But please, someone out there in editing world, clean it up!!

26 people found this helpful

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Amazon Customer

Happy i purchased

Reviewed in the United States on June 19, 2021

Verified Purchase

I have had a home bakery for 12 years. I learned so much from this book. Very good, useful & relatable information here.

Helpful

Julie

Michelle has a awesome blog also called "The Business of Baking

Reviewed in the United States on July 5, 2016

Verified Purchase

Every cake artist should buy this book! Beginners and pro's you all need to read Michelle Green's new book. Michelle has a awesome blog also called "The Business of Baking, and being a part of this and being a hobbyist baker everything I am reading and learning is teaching me how to be a better baker, and will be a tremendous help when I do make the decision to become a cottage law baker.
The only thing I would change is having Michelle Green autograph the books.
Again a great read, you will not be disappointed!

8 people found this helpful

Helpful

Lizzys5

so much good stuff inside this book

Reviewed in the United States on July 21, 2016

Verified Purchase

This book is hard to put down. as a busy mom of 3 and having a full time in home bakery its hard to stop and read.but it is a must to read so take a break from Pokemon Go and sit and read this book. If this were in Audion id listen to it over and over. There are some great business tips in this book and every baker should read this whether they want to keep a home based business or start a brick and mortar

7 people found this helpful

Helpful

Mikel

Definitely worth your time if you are selling or considering selling your baked goods as a business.

Reviewed in the United States on September 28, 2016

Verified Purchase

I would recommend this book to any one thinking of delving into the business of selling their baked goods. This is really targeted to the person at home who is being told they should "sell" their baked goods and the already selling, but not quite wearing the entrepreneur crown comfortably. Throughout the book, the reality of baking for profit is confronted squarely, with the pros and cons honestly addressed. Michelle becomes a friend by the end of the book and I am so glad that I met her.

6 people found this helpful

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sukanya dilip

Really useful and inspiring book

Reviewed in India on July 31, 2023

Verified Purchase

Business of baking is a useful book for all the bakers who wish to make their baking into business. She had explained most of the scenarios a baker will go through while running their business. Her personal experiences are also there in the book. loved it so much. Thank you Michelle for sharing valuable knowledge and experience, you have earned through your journey to all the bakers out there. It's really inspiring and a genuine writing.

Marifer

BUENÍSIMO!!!

Reviewed in Mexico on July 17, 2020

Verified Purchase

Me encantó desde la primer página que leí, no lo he terminado pero ya se convirtió en uno de mis libros favoritos! 👌🏻

One person found this helpful

Translate review to English

J. A. Hebbourn

This purchase was by far the best investment for my business

Reviewed in the United Kingdom on February 15, 2017

Verified Purchase

BUY IT! It is worth every penny. From home bakers just starting out to seasoned professionals with store fronts this book will get you where you need to go. Written in an easily digestible format (by someone who knows how little time you have to focus on reading) It's broken down in to managable chunks enabling you to dip in and out when needed. It's pages are brimmming with a wealth of up to date, sensible business advice, culminating in a hug of understanding - proving that the author knows just what goes into the daily persuit of sweet success.

This book answers ALL the questions, giving focus to Pricing, uncovering the secrets to confidently charging what your worth, Marketing, for those that want to attract the "right clients", Selling, and how to do it in a non icky way, Social Media, with actionable tips and tricks for those that struggle with fresh content and Customer Service, offering advice on how to respond to those that aren't quite the right fit - plus much, MUCH more

If you are serious about taking your business from a hobby, and turning into a money making proffession this is without doubt the book for you.

4 people found this helpful

colcol

This book is fabulous. Michelle is bang on the ...

Reviewed in Australia on July 30, 2016

Verified Purchase

This book is fabulous. Michelle is bang on the money with all of her advice and relates well to the average homebaker looking to get more professional in their cake or confectionary business. There is also plenty in here to help the established business owner get on top and organised in this industry.
Michelle is an encourager and a realist. She writes from the heart and from a wealth of experience. She shares everything she thinks we might need to suceed.
And holds nothing back. She has written this book with a genuine desire to see people suceed in the business of baking. An absolute must read for anyone in or contemplating going into business for themselves.

Amola Bashesh Sharma

Great book

Reviewed in India on May 25, 2018

Verified Purchase

Those who want to start the Baking business must buy it

One person found this helpful

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