- Hardcover: 224 pages
- Publisher: Probus Professional Pub (October 1993)
- Language: English
- ISBN-10: 155738536X
- ISBN-13: 978-1557385369
- Product Dimensions: 1 x 6.5 x 9.2 inches
- Shipping Weight: 1.4 pounds
- Average Customer Review: 2 customer reviews
- Amazon Best Sellers Rank: #1,237,084 in Books (See Top 100 in Books)
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Business Blindspots: Replacing Your Company's Entrenched and Outdated Myths, Beliefs and Assumptions With the Realities of Today's Markets Hardcover – October, 1993
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Competitive intelligence is assessing a situation and finding out what the risks and opportunities are. What I like about the book is that Ben takes war lessons from the battle field and ties to the business world. The historical examples in the book have principles that continue to be up to date in my view. For instance, we still should ask, (1) Does my company viscerally know its markets? (2) Can it predict reactions to its initiatives? (3) Does it suffer from learning disorder?
If you are serious about making your company grow, information must flow from the top to the bottom to create a flow in the reverse direction. I recommend studying this book because a knowledgeable employee who's aware of competitive information is an empowered employee and, as such, he or she can help to expose the company's blind spots and expurgate them.
Page 1 has the following line that I continue to cite:
"Top manager's information is invariably either biased, subjective, filtered, or late."
True then, true today, and also applicable in government and in the non-profit world.
The other vitally important quote:
"Using intelligence correctly requires a fundamental change in the way top executives make decisions."
Ben Gilad, Babette Bensoussan, Jan Herring, Leonard Fuld, Mats Bjore, Arno Reuser, and Steve Edwards are the only minds that I consider to be at the pinnacle of the profession. No doubt there are others, but these are the ones that in all of my reading, have never, ever, been displaced from the top rank once I understood their work.
Buy this book used, it is a CLASSIC of enduring value. Buy anything published by this brilliant practitioner.
See all of my Intelligence (Commercial) reviews in one group at Phi Beta Iota, the Public Intelligence Blog.