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Business In Blue Jeans: How To Have A Successful Business On Your Own Terms, In Your Own Style Hardcover – June 4, 2013

4.1 out of 5 stars 74 ratings

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Editorial Reviews


I thought I knew the basics of being a small business owner and I needed some advanced tactics to grow my business. Wow! I thought wrong! Susan Baroncini-Moe's Business in Blue Jeans takes the basics of small business and takes them to a whole new level, with insights to take MY business to a whole new level. Jam-packed with proven usable insights, this book will fast become a staple of small business owners everywhere! --Phil Gerbyshak, Chief Connections Officer, Milwaukee Social Media and author of 4 books and more than 2500 articles focused on small business tips and tricks -- --Phil Gerbyshak, Chief Connections Officer, Milwaukee Social Media and author of 4 books and more than 2500 articles focused on small business tips and tricks

With expert guidance from Susan Baroncini-Moe and her thought-provoking exercises, I moved through a lot of "brain junk" like self-doubt, fear of failure, and self judgment. I was able to finally begin paying attention to my own voice and discover my true ideas about the kind of career and lifestyle I want. Best of all, with Susan's help, I'm on a path to create a viable business doing what I love, and I've never been more excited about my future! If you've ever wanted to do more, be more, or create more, Business in Blue Jeans will help you do it. --Brande Plotnick, Tomato Envy -- --Brande Plotnick, Tomato Envy

From the Author


I wrote Business in Blue Jeans to translate the process and experience of how I work with my clients one-on-one into book format. So from the advice I offer to my entrepreneur and business clients to the exact "homework assignments" that I give them to do in between meetings, this is as close to the way I work with my clients as I could get in a book.

In recent years we've seen businesses going under like crazy. We've seen people out of work and looking for solutions for their futures that are more secure than their jobs were. And people want to know: is this a good time to start a business that I'd at least have some more control over?

The answer is, at least in part, YES. And even if you don't want to work in blue jeans, this book can help you to start AND grow your business. It's for newbies and existing businesses. So whether you want to work from home, you're looking for business ideas, or you want to start a business or grow one, no matter where you are in your process, there's something here for you. 

And when you buy this book, there's a whole bunch of bonus content--resources and tools and extra chapters I couldn't fit into the book--on the Reader Resources web site (the link's in the book). There's even a community for entrepreneurs and small business owners and people who are thinking about starting a business and you can network and talk and ask questions and form strategic relationships in that community.
I hope you like the book and I'll see you in the community!!

Susan Baroncini-Moe

Product details

  • Item Weight : 14.4 ounces
  • Hardcover : 232 pages
  • ISBN-10 : 1937879224
  • ISBN-13 : 978-1937879228
  • Product Dimensions : 6.25 x 1 x 9.5 inches
  • Publisher : Sound Wisdom (June 4, 2013)
  • Language: : English
  • Customer Reviews:
    4.1 out of 5 stars 74 ratings