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The Business Book: Big Ideas Simply Explained by [DK Publishing]
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The Business Book: Big Ideas Simply Explained Kindle Edition

4.5 out of 5 stars 45 customer reviews

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Length: 352 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled
  • Due to its large file size, this book may take longer to download

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Editorial Reviews

From Booklist

Business is fascinating, made even more so by the 360-degree view offered here on leadership, history, marketing, manufacturing, and all the other disciplines that comprise modern-day corporations. The book is not exactly an MBA in 352 pages, but DK editors do a good job in presenting the essentials. What makes this less of a textbook and more of an intriguing read is the colloquial language, the shortness of the sections, the myriad illustrations, and the factoids and sidebars. Topics include everything a business student should know, such as building a business, positioning, growth plans, the people side, financials, and operations. Headlines spell out such issues as Why Takeovers Disappoint to Play by the Rules. Quotes and biographies add color, Warren Buffet is cited (The line separating investment and speculation is never bright and clear), and Nissan CEO Carlos Ghosn is profiled. --Barbara Jacobs

Review

"Business is fascinating, made even more so by the 360-degree view offered [in The Business Book] on leadership, history, marketing, manufacturing, and all the other disciplines that comprise modern-day corporations." – Booklist

"[The Business Book] is definitely a title worth having in the collection." – Voice of Youth Advocates (VOYA) Magazine

"More than a well-designed cheat sheet, The Business Book is a title that a young entrepreneur can dive into for valuable factoids to impress a potential investor, keeping the conversation going at a networking event or to simply fill in some knowledge gaps." – Success.com


Product details

  • File Size: 125449 KB
  • Print Length: 352 pages
  • Publisher: DK (December 19, 2014)
  • Publication Date: December 19, 2014
  • Sold by: Penguin Group (USA) LLC
  • Language: English
  • ASIN: B00Q9N8PAO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #179,115 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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