From the Back Cover
Excerpt. © Reprinted by permission. All rights reserved.
With its vivid insights into real-world communication situations and lively, conversational writing style, this text holds the interest of students and teachers alike. In the 17 years since the first edition was published, millions of students have learned about business communication from Business Communication Today. In 2000 the text was awarded the prestigious Award for Excellence by the Text and Academic Authors Association.
We welcome our new co-author, Barbara Schatzman, to the seventh edition of this text. With over 20 years of managerial and consulting experience and outstanding academic credentials, Barbara brings new insights and real-world perspectives to this text that will help keep it at the forefront of its field.
This seventh edition of Business Communication Today is the centerpiece of a comprehensive teaching and learning package. The text covers all the basic principles and goals as recommended by the Association of Collegiate Business Schools and Programs and the American Assembly of Collegiate Schools of Business (AACSB), the International Association for Management Education. Moreover, it fully integrates issues critical to successful business communication. Take this opportunity to explore the new edition of Business Communication Today, Seventh Edition.
New CONTENTS, New FEATURES IN THIS EDITION
Part 1: Understanding the Foundations of Business Communication
Chapter 1: Achieving Success Through Effective Business Communication
Chapter 2: Communicating in Teams and Mastering Listening and Nonverbal Communication Skills
Chapter 3: Communicating Interculturally
Part 2: Applying the Three-Step Writing Process
Chapter 4: Planning Business Messages
Chapter 5: Writing Business Messages
Chapter 6: Completing Business Messages
Component Chapter A: Writing for the Web
Part 3: Writing Letters, Memos, E-Mail, and Other Brief Messages
Chapter 7: Writing Routine, Good-News, and Goodwill Messages
Chapter 8: Writing Bad-News Messages
Chapter 9: Writing Persuasive Messages
Part 4: Finding and Communicating Information
Chapter 10: Finding, Evaluating, and Processing Information
Chapter 11: Communicating Information Through Charts information and Other Visuals
Component Chapter B: Communicating Through the Internet technology and Other Technologies
Part 5: Planning, Writing, and Completing Reports and Proposals
Chapter 12: Planning Business Reports and Proposals
Chapter 13: Writing Business Reports and Proposals
Chapter 14: Completing Formal Business Reports and Proposals
Part 6: Designing and Delivering Oral Presentations
Chapter 15: Planning, Writing, and Completing Oral Presentations
Chapter 16: Enhancing Your Oral Presentations with Electronic Slides and Overhead Transparencies
Part 7: Writing Employment Messages and Interviewing for Jobs
Chapter 17: Writing Resumes and Application Letters
Chapter 18: Interviewing for Employment and Following Up
Appendix I. Format and Layout of Business Documents
Appendix II. Documentation of Report Sources
Appendix III. Fundamentals of Grammar and Usage
Appendix IV. Tips for Effective E-Mail
Appendix V: Correction Symbols
EMPHASIS ON TEAMS
Communicating effectively through teamwork is covered extensively in Chapter 2. Throughout the text, teamwork exercises are included in the "Communication Challenges" feature at the conclusion of each chapter and in the "Practice Your Knowledge" section in the end-of-chapter exercises. Topics include characteristics of effective teams, collaborative writing, cultural diversity in teams, group dynamics, groupthink, role playing, group decision making, use of technology to enhance decisions made in groups, conflict resolution in groups, and group interviewing.
GREATER EMPHASIS ON PROCESS AND PRODUCT
We reorganized the text material into a series of three easy-to-follow steps to offer students a practical strategy to solve communication problems. The three-step process includes:
- planning business messages
- writing business messages
- completing business messages
The process is thoroughly integrated and applied throughout the text.
INTEGRATED APPROACH TO TECHNOLOGY
Business Communication Today reinforces the importance of using technology effectively in business communication throughout the text.
- Full-chapter coverage. See the annotated Contents in this preface for more details.
- In-text discussion. The text includes extensive coverage of e-mail, voice mail, faxes, communication software, the Internet, chat, instant messaging, multimedia, and more.
- "Keeping Pace with Technology" boxes. Special boxes highlight how to use technology in business communication to achieve a competitive advantage.
- Focus on e-business. Chapter vignettes, In-Depth Critiques, photos, and letter-, memo-, and report-writing and e-mail cases feature communication challenges students are likely to encounter in the world of e-business. Internet resources.
- Internet exercises tied to the book. Students become acquainted with the wealth of business communication information on the web by visiting the text's "Best of the Web" websites and by completing the "Exploring the Best of the Web" end-of-chapter Internet exercises.
- Grammar diagnostic tests. Students can reinforce their grammar and language skills by taking four online diagnostic tests offered at this text's website, www.prenhall.com/bovee. The tests cover a variety of topics, including spelling, verbs, adjectives, adverbs, pronouns, capitalization, punctuation, word choice, sentence structure, clarity, style, proofreading, and more. Once a test is submitted, it's automatically scored, the correct answers are provided, and students can improve areas where they are weak.
- "My Companion Website." This powerful website offers chapter-specific current events articles called "In the News," Internet exercises, and an interactive study guide. The study guide includes multiple-choice, true/false, and essay questions. For faculty, downloadable supplements are included.
HALLMARK FEATURES UPDATED FOR THIS EDITION
Each chapter begins with an instructive "Communication Close-Up" featuring a communication expert who, in his or her own words, applies the chapter's concepts to common business situations. That expert reappears from time to time throughout the chapter to dramatize the connection between the chapter's contents and life on the job.
Projects called "Communication Challenges" conclude each chapter and are related to the situations described in the Communication CloseUps. Each chapter has one individual challenge and one team challenge. These challenges are exclusive to Business Communication Today, providing a dimension of reality unmatched by any other textbook in the field.
All internal company information was gathered through personal interviews with our business associates, friends, and contacts, and it gives Business Communication Today the real-world applications for which students are so eager.
COMMUNICATION ACROSS CULTURES
Tested techniques help students communicate successfully in the global arena and in the culturally diverse business world at home. Some examples include
- Communicating with a Global Audience on the Web
- Actions Speak Louder Than Words All Around the World
- Test Your Intercultural Knowledge
FOCUSING ON ETHICS
By examining critical ethical issues that face business communicators in today's workplace, students gain insight into how to identify areas of ethical vulnerability, how to steer clear of ethical perils, and when to seek ethical advice. The wide range of topics include
- Should Employers Use E-Mail to Deliver Negative Employment Messages?
- Spin Cycle: Deciphering Corporate Doublespeak
- Resume Deception: Risky or Fatal?
SHARPENING YOUR CAREER SKILLS
Practical pointers and confidence-building guidelines help students improve their writing and speaking skills. This feature helps students strengthen their career skills by exploring such topics as
- Ordinary or Extraordinary? Using the Web to Produce Better PowerPoint Presentations
- Beating Writer's Block: Nine Ideas to Get Words Flowing
- Interview Strategies: Answering the 16 Toughest Questions
KEEPING PACE WITH TECHNOLOGY
Specific techniques offer students guidance for using technological applications to improve business communication. Some examples include
- Beware of the Mischievous Webmaster
- Caution: E-Mail Can Bite
- Netting a Job on the Web
SCANS Secretary's Commission on Achieving Necessary Skills
Like no other business communication text, this edition emphasizes the skills and competencies necessary for students to make the transition from school to the workplace. As described in the SCANS report from the Department of Labor, it is essential that students meet national standards of academic and occupational skill. To help accomplish the SCANS goal, this text offers a wide variety of interactive pedagogy (much of which is grounded in real-world situations).
To help students organize their thinking when they begin a communication project, make decisions as they write, and check their own work, we've included checklists throughout the book. In the seventh edition, we've streamlined these checklists to increase their usefulness. These checklists are reminders, not "recipes." They provide useful guidelines for writing, without limiting creativity.
You will find a variety of up-to-date sample documents, many collected by us in our consulting work, that focus on real companies. All In-Depth Critiques are introduced in the text (identifying the particular business situation being illustrated) and are accompanied by focused comments that point to specific sections to help students see precisely how to apply the principles being discussed. Many samples are also accompanied by a three-step-writing-process graphic that gives students important insights into planning, writing, and completing the specific document shown. Additional documents are displayed within the text, many including poor and improved examples, to illustrate common errors and effective techniques for correcting them.
DOCUMENTS FOR ANALYSIS
This textbook provides a wide selection of documents that students can critique and revise. Documents include letters, memos, e-mail messages, a letter of application, and a resume. Hands-on experience in analyzing and improving sample documents will help students revise their own business messages.
With the dozens of new exercises and cases (almost all companies featured are real), we have placed an even greater emphasis in this edition on providing practical assignments like those that students will most often face at work. Many of them are memo-writing and e-mail tasks. New in the seventh edition, each exercise is labeled as to its type, such as "Team," "Ethical Choices," "Self-Assessment," or "Internet."
The cases are yet another tool for demonstrating the role of communication in the real business world. Examples include:
- Got It Covered? Letter from American Express about SUV rentals
- Betting the Company: Letter from Boeing replying to questions about new aircraft plans
- Boomerang Back to Us: E-Mail from EDS to clot-corn deserters
- More Layoffs: Memo to Motorola employees
- No Choking Matter: Persuasive letter from the Consumer Product Safety Commission about fast-food giveaways
Both the exercises and cases deal with all types and sizes of organizations, both domestic and international. Each chapter also includes exercises and cases that require access to the World Wide Web, giving students practice with this fast-growing communication technology.
Chapter-opening learning objectives are clearly stated to signal important concepts that students are expected to master. In addition, the numbered objectives reappear in the text margins, close to the relevant material. Finally, the end-of chapter "Summary of Learning Objectives" reinforces basic concepts by capsulizing chapter highlights for students.
The end-of-chapter questions are divided into two types.
- Test Your Knowledge (review questions)
- Apply Your Knowledge (application questions)
The end-of-chapter questions are designed to get students thinking about the concepts introduced in each chapter. The questions may also prompt students to stretch their learning beyond the chapter content. Not only will students find the questions useful in studying for examinations, but the instructor may also draw on them to promote classroom discussion of issues that have no easy answers
To reinforce learning, the book's margins contain short summary statements that highlight key points in the text. These notes are no substitute for reading the chapters, but they can help students quickly get the gist of a section, review a chapter, and locate areas of greatest concern.
The boundaries of business communication are always expanding. So in addition to covering all the traditional subjects, Business Communication Today, Seventh Edition, provides material to help students manage these important current issues in business communication:
- Ethics. Taking an ethical position in the face of pressures and temptations requires more than courage-it requires strong communication skills.
- Communication Barriers. The shift toward a service economy means that more and more careers will depend on interpersonal skills, making it vital for people to overcome communication barriers.
- Cultural Diversity. The changing nature of the domestic workforce requires strong communication skills to relate to workers of various ages, genders, socioeconomic status, ethnic backgrounds, and so on. Also, strong skills are needed to communicate effectively with people from other countries.
- Communication Technology. More and more face-to-face interactions are giving way to interactions with and through computers. And this trend will continue. To survive in today's business world, students must master high-tech communication skills.
- Law. The increasing tendency of people to sue makes it important to understand the legal implications of written and oral communication.
- Employment Search. More and more people are making radical mid-career job changes, whether by choice or because their companies are downsizing and flattening hierarchies. These people need to master new communication skills to compete in today's job market.
- Communication Versatility. Small businesses create most of the new jobs and employ more people than large corporations do. Because these businesses are unable to support communication specialists for specific jobs, people working for them need to be versatile in their communication skills.
An Unparaelled Supplements Package OFFERING A FULLY INTEGRATED TEACHING SYSTEM
INSTRUCTOR'S RESOURCE MANUAL
This comprehensive supplement is an instructor's tool kit. Among its many teaching aids, this manual provides a section about collaborative writing, suggested solutions to exercises, suggested solutions and fully formatted letters for every case in the letter-writing chapters, and a grammar pretest and posttest. This comprehensive manual contains a set of completely integrated support materials. It is designed to assist instructors in quickly finding and assembling the resources available for each chapter of the text and includes the following new material:
- Course planning guide
- Collaborative writing guide
- Diagnostic tests of English skills
- Changes to the new edition
- Chapter outline
- Lecture notes
- Answers to all end-of-chapter questions and assignments
- Solutions to all cases and exercises
TEST ITEM FILE
The Test Item File contains approximately 1,500 questions, all of which have been carefully reviewed to provide a fair, structured program of evaluation. The questions for each chapter consist of a comprehensive set of multiple-choice, true/false, and fill-in questions. The Test Item File reinforces students' understanding of key terms and concepts and requires them to apply their critical-thinking and analytical skills.
PRENTICE HALLS COMPUTERIZED TEST MANAGER WINDOWS VERSION
This user-friendly software allows you to generate error-free tests quickly and easily by previewing questions individually on the screen and then selecting them randomly by query or by number. The Computerized Test Manager allows you to generate random tests with the extensive bank of questions. You can also edit the questions/answers and even add some of your own. You can create an exam, administer it traditionally or online, and analyze your success with the simple click of the mouse. The newest version of our Computerized Test Manager, ESATEST 2000, has been improved to provide users with a vast array of new options.
TELEPHONE TEST PREPARATION
For those instructors who prefer not to use the Computerized Test Manager, Prentice Hall provides a special 800 call-in service. All you need to do is call the 800 Testing Help Desk to have a customized test created. The test can then be delivered by e-mail, U.S. mail, or overnight carrier.
COLOR ACETATE TRANSPARENCY PROGRAMS
A set of 150+ large-type transparency acetates is available to instructors on request. These visuals help bring concepts alive in the classroom and provide a starting point for discussing communication techniques. All transparencies are keyed to the Instructor's Resource Manual. Many contrast poor and improved solutions to featured cases from the textbook.
An exciting, high-quality PowerPoint package created by Myles Hassell, University of New Orleans, is the best in the field. It comes in two versions:
- Instructor version: an enhanced PowerPoint package for instructors to use for class, with colorful text-specific electronic slides that highlight and reinforce important concepts in the text. Free to adopters, these PowerPoint slides are available on CD or can be downloaded from the instructor's resource section of the "My Companion Website" at www.prenhall.com/bovee.
- Student version: a special PowerPoint version for students to use for review purposes, or which can be conveniently printed three to a page for in-class note taking. These slides can be accessed in the student's resource section of this text's website.
A Study Guide for Business Communication Today by William Peirce, Prince Georges Community College, is designed to increase your students' comprehension of the concepts presented in this text. The guide provides chapter-by-chapter explanations and exercises designed to reinforce comprehension of key terms and concepts and to promote concept-application skills.
ONLINE COURSE RESOURCES
The "60 Keys to Mastering Effective Business Communication," available as an online course on the Web or on a CD, presents three key concepts in each chapter in an enhanced, interactive lecture outline. Depth is added to the outline with a video introduction by the authors and with interactive elements and exercises to reinforce learning. Each lesson is concluded with a chapter summary writing assignment to strengthen students' understanding.
VIDEO SERIES AND VIDEO GUIDE
In early 2003, a series of thematically driven business communication videos will be launched. The first installment of four will include "Challenge of Using Technology to Communicate Effectively," "Challenge of Working Effectively in Teams," "Challenge of Committing to Ethical Communication," and "Challenge of Choosing a Career and the Job Search."
BUSINESS COMMUNICATION UPDATE NEWSLETTER FOR FACULTY
Delivered exclusively by e-mail every month, this newsletter provides interesting materials that can be used in class and offers a wealth of practical ideas about teaching methods. To receive a complimentary subscription, send an e-mail to email@example.com. In the subject line, type "BCU Subscription Request." In the message area, please list your name and institutional affiliation. You can also subscribe at the authors' website at www.leadingtexts.com.
AUTHORS' E-MAIL HOTLINE FOR FACULTY
Integrity, excellence, and responsiveness are our hallmarks. That means providing you with textbooks that are academically sound, creative, timely, and sensitive to instructor and student needs. As an adopter of Business Communication Today, you are invited to use our E-Mail Hotline: boveegleadingtexts.com. You can also access the hotline at www.leadingtexts.com. We want to be sure you're completely satisfied, so if you ever have a question or concern related to the text or its supplements, please contact us. We'll get back to you as quickly as possible.
INTRODUCING "MY COMPANION WEBSITE" FOR BUSINESS COMMUNICATION TODAY, SEVENTH EDITION
"My Companion Website" is your personal tool for the free online resources for this book, located at www.prenhall.com/bovee.
The website features one-click access to all of the resources created by an award-winning team of educators. Here is a preview of its exciting features.
FOR THE STUDENT
- "My Companion Website" pages. Unite all of your texts with this personal access page.
- Notes. Add personal notes to website resources for personal reminders and references.
- Study guide. Test your knowledge with the interactive study guide that offers a wide variety of self-assessment questions for every chapter. Results from the automatically graded questions provide immediate feedback that can serve as practice or be e-mailed to the instructor for extra credit.
- Student resources. Access the websites featured in this text by using the hotlinks provided and updated by the authors of this text, review chapter content by viewing the student version of the PowerPoint slides, see videos, or use the special materials developed for this course.
- Internet resources. New Internet exercises, in addition to those offered in the text, have been created by the website team of professors and are continually being added to the website. These exercises are designed to promote students' critical thinking skills as they use the Internet to explore current issues.
- Research area. Save time finding the most valuable and relevant material available on the web. The research area provides a resource library that includes links to tutorials, virtual libraries, Internet resources, and more. Each link is annotated to expedite your research.
- Talk to the Tutor. Take advantage of the virtual office hours that allow you to post questions from any supported discipline and receive responses from the dedicated website faculty team.
- Writing Resources Center. Use the writing center's links to directories, thesauruses, writing tutors, style and grammar guides, and additional tools.
- Career Resource Center. Get career information, view sample resumes, even apply for jobs online.
- Business Headlines. Check out links to articles in today's business news.
- Search. Search all websites' resources for relevant articles and exercises.
FOR THE INSTRUCTOR
- Online faculty support. In this password-protected area, get the most current and advanced support materials that are available, including downloadable supplements, such as the instructor's manual, PowerPoints, articles, links, and suggested answers to current events activities offered on the website.
- Syllabus manager. Follow the easy steps for creating and revising a syllabus, with direct links to companion websites and other online content. Changes you make to your syllabus are immediately available to your students at their next login.
- Messages. Send messages to individual students or to all students linked to a course.
- Faculty resources. Take advantage of the teaching tips, techniques, academic papers, and sample syllabuses contributed by professors throughout the world.
- What's New. Get one-click access to all newly posted website resources.
- Talk to the Team. Participate in a moderated faulty chat room.
OFFERING BUSINESS COMMUCATION TODAY, SEVENTH EDITION, AS AN ONLINE COURSE
Now you have the freedom to personalize your own online course materials. Prentice Hall Business Publishing provides the content and support you need to create and manage your own online course materials with WebCT, Blackboard, and CourseCompass.
Gold Level Support, available exclusively to adopters of Prentice Hall courses, is awarded free of charge on adoption and provides you with priority assistance, training discounts, and dedicated technical support from WebCT.
Take your courses to new heights in student interaction and learning. Prentice Hall's class-tested online course content is now available with Blackboard's products and easy-to-use interface.
CourseCompass is a dynamic, interactive course management tool powered by Blackboard. This exciting product allows you to teach with market-leading Pearson Education content in an easy-to-use customizable format.