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Business Competitive Advantage: A Handbook for Small Business Owners, Entrepreneurs and Consultants Paperback – March 27, 2012

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About the Author

Dr. Heidi Thorne, MBA/DBA, an author, business speaker and business coach. She has over 25 years of experience in sales, advertising, marketing and public relations. Learn more about Heidi at HeidiThorne.com.
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Product Details

  • Paperback: 126 pages
  • Publisher: CreateSpace Independent Publishing Platform (March 27, 2012)
  • Language: English
  • ISBN-10: 1475017650
  • ISBN-13: 978-1475017656
  • Product Dimensions: 5.5 x 0.3 x 8.5 inches
  • Shipping Weight: 7.8 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #770,041 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Kindle Edition Verified Purchase
The Monopoly Myth and Competition are terms widely used by consultants so that they (we) can sell our services to small businesses; to stay ahead of "the game." But Heidi's book highlights how small and large businesses actually can use like-businesses to carve out and highlight niche markets and cater to their own particular client base.
This book give you insight into pricing strategy, marketing and even sales forecasting.
You should definitely read this book if you are a business, self employed or a business consultant. Great customer service information and a sound business philosophy.
Jon-David aka Mafia Hairdresser: Social Media Consultant
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