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BUSN 4 (with Business CourseMate with eBook Printed Access Card) 4th Edition

4.1 out of 5 stars 21 customer reviews
ISBN-13: 858-7244444446
ISBN-10: 1111221464
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Condition: Used - Good
Condition: Used: Good
Comment: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels.
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About the Author

Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom.

Jim McGowen, a professor at Southwestern Illinois College, has taught the Introduction to Business course for thousands of students throughout the past twenty years. He also has extensive experience teaching finance and accounting. He holds a PhD in economics from Auburn University and has training in this area of specialty. An experienced author in Introduction to Business, Dr. McGowen balances his teaching expertise with his co-author's practical industry experience for a student-oriented, faculty-approved unique approach in BUSN6.
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Product Details

  • Paperback: 320 pages
  • Publisher: Cengage Learning; 4 edition (February 4, 2011)
  • Language: English
  • ISBN-10: 1111221464
  • ISBN-13: 978-1111221461
  • Product Dimensions: 10.5 x 8.4 x 0.6 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #494,685 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
I purchased this book for a class that I took, Marcella Kelly goes over some very good business concepts. I recommend this to someone wanting to learn more about the business world. If you have to purchase this book for a class, purchase it on here because this is where it'll be the cheapest.
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This book knows that 90% of its material is filler, so there are printed notes for every chapter in the back of the book, and they're perforated so you can pull them out and ditch the rest of this useless book. So, basically, you can buy this book for about 40 pages of relevant information, or make friends with someone in the class and xerox theirs or buy a previous edition.
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Good quality text that is now an older version, but still relatively recent thoughts about economy that readers can relate to. It's important to have a current view of events when studying business and economy, due to current events and changes it is not like a science that stays mostly constant (for lack of a better explanation).

This book attempts and succeeds and providing interesting anecdotes and realistic teachings that are based on topics a student can understand, rather than bland text that tries to over generalize or go into detail about something boring as hell ad-nausea.

Good text, pick it if you're a teacher and give it a shot.
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Format: Paperback Verified Purchase
Reading never gets to heavy, but is able to touch on all the subjects. I felt like i absorbed much more information this way. People saying this textbook lacks in content need to realize this is a book for INTRODUCTORY business!
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I am taking Introduction to Business which allows me to take quite a few other business courses once this class is finished. This book is a 2011 publication which means it is up-to-date version of business and very helpful to any business person in todays world. It covers creating your own company along with many other options, if you are doing business out of the country it directs you how to conduct yourself in other countries. I am very pleased with the content.
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Format: Paperback Verified Purchase
First to amazon reviewers: Please stop giving reviews that reflect the quality of delivery, condition of book, etc as it reflects the seller and NOT the ACTUAL BOOK.

The book is easy to follow and has everything a textbook should have, glossary, terms and indexes. It does read like a magazine which has both positive and negative aspects. I will however focus on the negatives.

It reads like a magazine:
While it does have interesting information pertaining to business, some of the information is irrelevant. In the first chapter, it defines a business, the 5 environments that businesses exist in. But there are cut-out sections of the chapter devoted to random facts, some interesting, others really awful and irrelevant. One is that some mistakes businesses have made including Disney needing to remodel their "its a small world" ride to accommodate obese people due to obstruction. Its material like this that takes away from the value." However one section plugged into the chapter talked about "choice architecture" which I thought was a really neat idea.

This is a college textbook and while this is an introductory course, by now I expect High School graduates to read books without many pictures in them or interesting irrelevant facts to wake them up once in a while. I just want as much relevant information as possible. I suspect this won't be the only irrelevant

Speaking of pictures: While reading the part on technological environment there was a cutout picture of a couple hugging each other. While I was trying to read the text which was placed around this picture, I couldn't help but get distracted like. . . every other second. I gave up reading that section all together. I suspect this isn't the only picture like this.
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Format: Paperback Verified Purchase
This book was amazing because the price was good and it had ebook access card which has not been used before. The book is in excellent condition.
it is important to make sure that book has all the pages and meet the requirements of teachers.In this case the access card was important.
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Format: Paperback Verified Purchase
As student looking to save some money one should always remember that people depend on the copyright dues. This book was sold as new, but far from it.
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