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Business Development for Lawyers: Strategies for Getting and Keeping Clients
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The author also tells attorneys how to build their reputations through effective marketing, public speaking and the like. She shares pointers on how to make ever-important networking easier and more effective.
Ms. Schmidt suggest a lot of good marketing strategies, some of which are tried and true; for example, she recommends that lawyers who are drafting written marketing materials (including their bios) should first carefully review those of their key competitors. This may seem obvious in its importance, but from my experience as a lawyer coach, all too few lawyers take the time to make this simple comparison. Perhaps after reading Ms. Schmidt's book, more attorneys will do so, following her roadmap for good marketing and client development habits.