About the Author
Lynne De Weaver is perhaps best known as a pioneer in Direct Marketing and has over 30 years experience in the industry. She has been Creative Director with some of the best-known and most successful multi-national Direct Marketing agencies and currently runs her own Marketing and Communications consultancy. She is the author of How to Use Direct Marketing in Your Business and Marketing for eBusiness in Australia. She is a frequent conference speaker on a range of direct marketing related topics and has recently completed her PhD.
Geoff De Weaver is one of the foremost Global Branding Experts, Direct Marketers & Social Media Evangelists today. He has a 20+ year background of representing some of the world's most iconic brands including: IBM, Microsoft, Unilever, Coca-Cola, AT&T, EA.com and more. Geoff has also led or held senior roles in some of the most influential Global Brand, Direct & Interactive Agencies worldwide including: Ogilvy & Mather, Leo Burnett, DDB and Ammirati Puris Lintas. Globally recognized as a Pioneer in the Interactive Industry, he brings substantial expertise from having lived and worked in the US, Australia, New Zealand, UK and Taiwan. Geoff is CEO of Touchpoint Entertainment Inc, a global leader in Streaming, Fan Engagement, Social Media, Big Data & Innovation.