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Grant Ian Thrall
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Business Geography and New Real Estate Market Analysis (Spatial Information Systems) 1st Edition

by Grant Ian Thrall (Author)
3.7 3.7 out of 5 stars 5 ratings
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This work focuses on integrating land-use location science with the technology of geographic information systems (GIS). The text describes the basic principles of location decision and the means for applying them in order to improve the real estate decision.
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  1. ISBN-10
    0195076362
  2. ISBN-13
    978-0195076363
  3. Edition
    1st
  4. Publisher
    Oxford University Press
  5. Publication date
    April 18, 2002
  6. Language
    English
  7. Dimensions
    6 x 0.75 x 9 inches
  8. Print length
    280 pages
  9. See all details
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Editorial Reviews

About the Author

Grant Ian Thrall is at University of Florida.

Product details

  • Publisher ‏ : ‎ Oxford University Press; 1st edition (April 18, 2002)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 280 pages
  • ISBN-10 ‏ : ‎ 0195076362
  • ISBN-13 ‏ : ‎ 978-0195076363
  • Item Weight ‏ : ‎ 1.3 pounds
  • Dimensions ‏ : ‎ 6 x 0.75 x 9 inches
  • Customer Reviews:
    3.7 3.7 out of 5 stars 5 ratings

About the author

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Grant Ian Thrall

Grant Ian Thrall

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Dr. Thrall has led the development of the contemporary university school of business geography thought. His 2002 book published by Oxford University Press, Business Geography and New Real Estate Market Analysis, is a synthesis of his pioneering contributions for over a quarter century. The American Real Estate Society's Journal of Real Estate Literature called his book "a paradigm shift" for real estate market analysis. The Wharton School of Business writes that Thrall's book is "compelling" as it builds the bridge between urban economic and geographic sciences advancing real estate market analysis. George Mason University writes that Thrall's book is one that every person in business needs to read. He has been invited to give presentations on his 2002 book to University of Pennsylvania's Wharton School of Business and Cal Berkeley's Haas School of Business, and others. In 2004 he was invited to present the annual "Golledge Lecture" at UC Santa Barbara, and in 2009 the annual "Burns Lecture" in the Daniels College of Business, University of Denver. In 2007 he received the ARES/Torto-Wheaton award for "Best Real Estate Market Analysis." In 2009 he received the Distinguished Scholar Award in Business Geography from the Association of American Geographers. In 2009 he was elected to be the 2012/13 President of the American Real Estate Society.

Dr. Thrall has written or edited over a dozen books, and over 150 professional articles. His ten volume Scientific Geography Series is the standard reference for academic and practitioner applications of business location modeling and applications of geographic information systems to the urban built environment. Hid co-authored work on real estate market analysis will be published by CCIM (Certified Commercial Investment Member, www.ccim.com ) with algorithms programmed by ESRI for CCIM's Site To Do Business. This collaborative work

will comprise the body of knowledge for CCIM's new Real Estate Market Analysis 102 curriculum.

Bridging the gap between academia and the private sector, he has over twenty years experience consulting. He has executed real estate market analysis for over $1B in development. He has been admitted as an expert in Federal and State Courts in the fields of real estate market analysis, geospatial location analysis, and Geographic Information Systems (GIS); he has been an expert in over $100M in litigation.

Dr. Thrall has been invited to make many public speaking engagements, and to publish articles for organizations including CCIM, Centers for Disease Control and Prevention, FannieMae and the Appraisal Institute. Professor Thrall is the only geographer to have been on the academic board of editors of the Appraisal Institute's Appraisal Journal. He is one of four geographers that have been invited to be fellows of the Homer Hoyt Institute's Weimer School For Advanced Studies In Real Estate and Land Economics, one of the highest accolades in academic and high-level practitioner real estate. He gave the keynote address to the Florida Association of Colleges and Universities' 2005 annual meeting. He authored the Geographic Access To Higher Education Study for the Florida Board of Governors which contributed to the elevation of several two-year community colleges to four-year state college status, including Santa Fe College in Gainesville FL.

Dr. Thrall has been a Professor at University of Florida since 1983, where he is regularly nominated and has been a recipient of teaching awards. He created the Business Geography curriculum offering a Bachelors of Business Administration with a specialty in Business and Marketing Geography. He has chaired over 22 graduate student committees at MA and Ph.D. levels. For ten years he was co-editor of the Journal of Real Estate Literature, three times elected to the Board of Directors of the American Real Estate Society; and for fifteen years business geography, software and data editor for the GIS professional publication magazine GeoSpatial Solutions. He is on the Board of Directors of the International Geographical Union representing Applied Business Geography. He is a member of the editorial boards of Journal of Real Estate Research, and Journal of Sustainable Real Estate. He is Founding Chair

of the Business Geography Specialty Group of the Association of American Geographers.

Dr. Grant Thrall has two patent pendings:

1. 20080228747 INFORMATION SYSTEM PROVIDING ACADEMIC PERFORMANCE INDICATORS BY LIFESTYLE SEGMENTATION PROFILE AND RELATED METHODS 09-18-2008

2. 20080227077 GEOGRAPHIC INFORMATION SYSTEM PROVIDING ACADEMIC PERFORMANCE INDICATORS AND RELATED METHODS 09-18-2008

Dr. Thrall has a Ph.D. in Geography and Economics, and an MA in Economics from The Ohio State University, and a BA in Business & Economics from California State University at Los Angeles. Professor Grant Thrall has been on the faculty of McMaster University in Canada, and SUNY at Buffalo. In 1989, he was Resident Scholar of the Homer Hoyt Institute in Washington DC. In 1990, he was Visiting Distinguished Professor at San Diego State University. As a volunteer, Grant Thrall lent his expertise to his resident town of Gainesville, Florida. In appreciation, the Mayor and Gainesville City Commission declared two days as "Grant Thrall Days" for his advice and management of redevelopment of Gainesville's the historic downtown.

Customer reviews

3.7 out of 5 stars
5 global ratings

Top reviews from the United States

consumer
5.0 out of 5 stars required textbook
Reviewed in the United States on October 31, 2011
Verified Purchase
this was a required textbook.
less expensive than campus book store.
like most textbooks, informative.

all aspects of the transaction were satisfactory.
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Brian Cooner
1.0 out of 5 stars Don't waste your money
Reviewed in the United States on January 29, 2015
It is a very dated book, but even if it were timely, it is laughably simplistic. The models are something from a freshman year economics course. He comes to the startling conclusion that as gasoline prices increase, commuters will be less wiling to commute long distances! Who would have thought of that?

Perhaps most troubling is the fact that much of what the book speculates on have failed to materialize.

Don't waste your money!
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WWO
5.0 out of 5 stars Journal Of Real Estate Literature review of Thrall's Book
Reviewed in the United States on November 8, 2004
Book Review Of Thrall's Business Geography and New Real Estate Market Analysis

by

Dr. Larry E. Wofford,

former President of the American Real Estate Society, and former Chair, Real Estate, Tulsa University

from Journal Of Real Estate Literature, American Real Estate Society. Summer 2003.

Business Geography and New Real Estate Market Analysis by Grant Thrall is an ambitious, intriguing, and valuable book. Any book that purports in its title to offer something "new" immediately generates scrutiny. With this title, Thrall casts himself a challenge to produce something that is indeed new and, in order to be worth reading, valuable. Thrall succeeds in doing both. He does so less in the spirit of invention than in the spirit of discovery and synthesis. Indeed, in the preface, Thrall writes, "This book integrates ideas, methods, technologies, and objectives in an opportunistic manner to achieve the goal of providing information to improve the real estate decision."

In overview, the book is short, only 263 pages, including references and index. The length reflects a well-thought-out design and a concise writing style. Examples, tables, and graphics are used throughout to illustrate the conceptual content and its application. The book consists of two parts. Part I, "Overview, Theory, and Methods" contains about 100 pages and provides an overview of real estate markets and submarkets, land use and land value theories, and real estate market research. Part II, "Application to Real Estate Product Types" contains about 130 pages and addresses the detailed application of the theory and techniques considered in Part I to five primary property types, with an emphasis on research design and interpretation and the use of geographic information systems to analyze and present spatial information. Thrall effectively utilizes a "mentor" writing style throughout the book without being chatty.

Part I, "Overview, Theory, and Methods" Thrall provides the reader with insightful syntheses of geographic concepts and urban land economics. His discussions of submarkets and urban land use and value theories are particularly well done. Thrall's graphical approach to urban land values skillfully integrates standard microeconomics concepts into urban land use theory. The graphical approach presented in this book is a summary of much more detailed work in numerous articles by Thrall and in his 1987 book, Land Use and Urban Form.2 The theoretical presentation is accessible to those with varying levels of economic backgrounds. After reading this part of the book, the reader is well along the way to the author's goal of reasoning geographically, a prerequisite for the next major part of the book dealing with applying this knowledge.

In the application chapters, Thrall provides a structured framework for each property type. While tailored to each property type, the basic framework begins with an analysis of the economics of the subject property type, followed by market area delineation, the estimation of supply and demand, and, ultimately, the interpretation of the results and report preparation. Issues and techniques particular to each property type, such as the use of geography-based econometric models in office analysis, are presented. In each chapter the use of appropriate geographic technology to perform geographic and economic analyses is considered within the context of spatial reasoning.

The "new" aspect of the book centers on an excellent synthesis of business geography and urban land economics and the consideration of such topics as land use and land value theories, trade area determination, demand, and supply estimation. "New" also includes the incorporation of geographic information systems technology. The application of business geography and urban land economic concepts and geographic methodology and technology to improving real estate decisions makes the book particularly valuable to both academic and professional readers. As stated by Thrall, "Another of my goals in writing this book was to bridge the gap between industry and university, and to present a structure and knowledge base that I have found beneficial in getting the job done." In short, the reader learns to reason geographically.

A common complaint among real estate professionals is that land use and value theories are seldom rigorously linked to performing market research. Thrall thoughtfully integrates GIS technology to answer this complaint. He considers problems and pitfalls with the technology, as well as its potential. Thrall focuses on providing a theoretical and applied framework designed to develop the ability to convert data into information in a spatial context. Thrall highlights the relevance of geography by educating the reader on basic concepts, relationships, and technologies available to plan, execute, and interpret real estate market research. Thrall provides a valuable guide to the "why" of real estate market research.

In the classroom, the book would be an excellent primary text, especially if supplemented by problem and case-study assignments designed to provide hands-on experience with market research and geographic information technology. It should be noted that the book does not promote a particular GIS software package and does not cover in detail how to use any particular GIS software. Excellent books, supplemented with CDs, and internet-based courses exist for learning the mechanics of how to use GIS software. The numerous examples throughout the text provide readers with a viable connection between theory and practice. Given its brevity and concise writing style, the book will also work as a supplement to other real estate market analysis texts.

Thomas Kuhn noted that, for many fields of study, innovative and valuable ideas often come from individuals trained in other disciplines.3 In a composite field as diverse as real estate, it is sometimes difficult to determine which disciplines are "in" and which are "out." Whether considered to be inside or outside the field of real estate, geography often has not been in the real estate mainstream. Business Geography and New Real Estate Market Analysis demonstrates that geography and its associated technology has much to offer the real estate field.

References

1. Grant Thrall, Business Geography and New Real Estate Market Analysis(Oxford: Oxford University Press, 2002).

2. Grant Thrall, Land Use and Urban Form (New York: Methuen, Inc., 1987).

3. Thomas Kuhn, The Structure of Scientific Revolutions, second edition, enlarged (Chicago: The University of Chicago Press, 1970).
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Amazon Customer
5.0 out of 5 stars BEST BOOK Real Estate Market Analysis & Business Geography
Reviewed in the United States on June 29, 2004
This book defines and establishes business geography as an academic field, and lays the foundations for best practices in business geography and real estate market analysis. This book succeeds in bridging the gap between the academic and the practitioner.
This book covers spatial intelligence for retail, office, industrial, housing, hospitality, and mixed use. The general principles are presented along with case studies.
From viewing the author's web page, I see that Thrall has been invited to present overviews of his book at the best business schools and geography departments, including the Wharton School of Business (University of Pennsylvania), the Haas School of Business (University of California, Berkeley), and the Dept of Geography at UC Santa Barbara as the 2004 Distinguished Golledge Lecturer.
A must read!
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John J. Casey
5.0 out of 5 stars Academia meets Business....Geography meets Real Estate
Reviewed in the United States on September 2, 2002
A genuine blueprint for anybody (student or analyst) working in the field of Site Selection. A deep insight into theoretical concepts as well as practical analysis. The book is subdivided into appropriate sections regarding the history and modern day locational analysis for different types of uses.
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