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The Business of Good: Social Entrepreneurship and the New Bottom Line Paperback – May 10, 2016
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From Main Street to Wall Street, today's social entrepreneurs are rebooting capitalism, challenging the charity industrial complex, and disrupting business models. Haber envelops the reader in the foundation of social entrepreneurship, from Benjamin Franklin to what he calls The Great Convergence, the turn-of-the-millennium zeitgeist shift which provided the fuel for social entrepreneurship’s surge to the forefront of business.
Haber shares the stories of inspiring young people that are disrupting established norms and changing the world. This is a must read book for Millennials, business executives, nonprofits, doers, and dreamers: The Business of Good brings a much-needed fresh and innovative look at social entrepreneurship.
- Print length194 pages
- LanguageEnglish
- PublisherEntrepreneur Press
- Publication dateMay 10, 2016
- Dimensions6 x 0.52 x 9 inches
- ISBN-101599185865
- ISBN-13978-1599185866
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Editorial Reviews
Review
--Gail Sheehy, author of Passages and Daring: My Passages
"Jason Haber has captured the energy, enthusiasm and inventiveness of millennials who have figured out how to contribute to the social good while doing well for themselves. Haber shows us where the heart of innovation lies. He persuasively explains that making a difference is good for business. Haber offers a dose of optimism just when we need it."
--Frank Sesno, Director and Professor of Media and Public Affairs and International Affairs at The George Washington University, former CNN Anchor and Washington Bureau Chief
"A revelatory and vivid analysis on the rise of social entrepreneurship around the world. Jason Haber depicts the new generation of leaders and entrepreneurs that are forging a new paradigm’ based on opportunities that bring together market forces and a drive to make the world a better place"
--Azadeh Tajdar, Social Entrepreneur Specializing in Emerging and Frontier Market Startups
"Based on careful research and his own deep personal experience, Jason Haber tells the intriguing story of the emergence of a new model of doing good in the world, one that combines the business savvy of a startup with the social consciousness of a classic charity. The Business of Good is a must-read for social entrepreneurs looking for ways to create meaningful social change in the 21st century."
--Steven Livingston, Professor of Media and Public Affairs and International Affairs at The George Washington University
"The Business of Good breaks important new ground as the first book that closely examines the why behind the increasing trend of businesses aiming to turn a profit while simultaneously transforming our world for the better. The author takes the reader on a thought-provoking journey using engaging examples with historical context to identify and uncover the roots of this phenomenon, and offers compelling evidence for its continuation and impact. This is a fun and engaging must-read for anyone interested in the evolving corporate landscape."
--Rebecca Shin, Social Sector Marketing Strategy Leader & Generational Expert, generationevolution.com
From the Inside Flap
From Main Street to Wall Street, today's social entrepreneurs are rebooting capitalism, challenging the charity industrial complex, and disrupting business models. Haber envelops the reader in the foundation of social entrepreneurship, from Benjamin Franklin to what he calls The Great Convergence, the turn-of-the-millennium zeitgeist shift which provided the fuel for social entrepreneurship's surge to the forefront of business.
Haber shares the stories of inspiring young people that are disrupting established norms and changing the world. This is a must read book for Millennials, business executives, nonprofits, doers, and dreamers--The Business of Good brings a much-needed fresh and innovative look at social entrepreneurship.
From the Back Cover
From Main Street to Wall Street, today's social entrepreneurs are rebooting capitalism, challenging the charity industrial complex, and disrupting business models. Haber envelops the reader in the foundation of social entrepreneurship, from Benjamin Franklin to what he calls The Great Convergence, the turn-of-the-millennium zeitgeist shift which provided the fuel for social entrepreneurship’s surge to the forefront of business.
Haber shares the stories of inspiring young people that are disrupting established norms and changing the world. This is a must read book for Millennials, business executives, nonprofits, doers, and dreamers--The Business of Good brings a much-needed fresh and innovative look at social entrepreneurship.
About the Author
Product details
- Publisher : Entrepreneur Press (May 10, 2016)
- Language : English
- Paperback : 194 pages
- ISBN-10 : 1599185865
- ISBN-13 : 978-1599185866
- Item Weight : 11.6 ounces
- Dimensions : 6 x 0.52 x 9 inches
- Best Sellers Rank: #1,061,174 in Books (See Top 100 in Books)
- #618 in Nonprofit Organizations & Charities (Books)
- #1,021 in Business Ethics (Books)
- #6,472 in Entrepreneurship (Books)
- Customer Reviews:
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About the author

Jason Haber is a serial and social entrepreneur. His extensive career has intersected the worlds of business, politics, academia and technology. In 2010 he co-founded Rubicon Property, a social entrepreneurial real estate firm based in Manhattan. Warburg Realty acquired the firm in 2013. Haber now serves on the management team at Warburg.
He has vast experience in government and public policy and has worked as an advisor for several elected officials and candidates in New York City and in Washington, D.C. Haber served as an adjunct professor at John Jay College where he taught a public policy course.
He is a board member of Rivet Media, a virtual reality startup. Haber is a frequent commentator on CNBC and Fox Business News and has been covered in The New York Times and The Wall Street Journal. He holds a bachelor's degree in Political Communication from The George Washington University and a master's degree from the School of International and Public Affairs at Columbia University.
Haber currently lives in New York City with his wife and daughter.
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A must read for anyone who cares about making changes in the current world. Haber writes with personal knowledge about this subject. May we have another "greatest generation" in the upcoming future.
Interviews, case studies and real-world anecdotes are mixed together within this book that puts a fairly positive, upbeat gloss on the benefits of social entrepreneurship, asserting that it is rebooting capitalism and leading to gradual change as well as disruption. Is the author right? Is the capitalist old guard sitting back and letting this upstart take away its power and glory? Yes and no, or partially and not intentionally…
In any case, this fresh and often innovative approach certainly has the potential for being a force for good and finding a new and possibly better way of doing things. Reading the book, you can sense the author’s enthusiasm and perhaps awe for the social entrepreneurship movement, yet he manages to keep a sense of perspective and avoid merely repeating a positive, uncritical mantra or stream or fine PR-words. It all led to an interesting, informative read. It could have the potential to enthuse and inspire the reader into considering their own social entrepreneurship venture.
The style was a bit mixed and whilst it had some highlights and points of interest it failed to entirely win over this reader. Horses for courses and all of that, but it does not mean it is a bad book but it just failed to be a five-star revolutionary read. Your views may vary and it can be a worthy read for the background knowledge if nothing else and if you then find you’ve got a connection established with it and really start to pull out beneficial advantages you’ve got yourself a winner.
My personal feeling is that this book is written mostly for "Millenials". As the parent of a Millenial I was familiar with most of the history he covered, as well as most of the newer businesses. He is clearly excited about the area but it felt more like a pep rally than something which provided useful information. While Haber seems very excited by the speed with which people can be whipped into a frenzy on Facebook or Twitter, I am substantially less so, particularly given that the examples he provided indicate that people jumped in without much evaluation, not necessarily knowing whether what they were supporting was good or bad, making a difference or not. I feel like from what I have seen, the social impact of armchair activism is often negative as people can convince themselves that they have made a contribution by clicking like on a post or republishing a meme.
It is an easy read, though one I would describe as frothy: passionate but without a lot of substance. I do like that he had brief descriptions of a couple of grantor organizations but felt there was a bit too much in the way of pointing to and quoting TED talks.
In his discussion of the businesses he has started he made reference to when he was a White House intern and met Bill Clinton, a more priveledged position than most have access to. Could others do what he did, or could he have done that coming from a different place?
I also had to laugh at the incredulity he expressed (more than once) that the march n Selma, or indeed any social change happened without the internet. There seems to be little awareness that while the internet and social media sites speed communications, that people communicated, and were aware, involved, social beings before the internet. Maybe he should read up on the concert for Bangladesh The Concert For Bangladesh [2 CD ] and while he provides a very detailed summary of the gyrations of the stock market for the prior 10-20 years, there seems to be little understanding or awareness of what came before the Clinton era.
Writing this review makes me feel a good deal older than I am. I was a tot during the time of the Beatles' activism, but it was the subject of much discussion on the school bus ;) I am also aware of many social movements and organizations which started prior to the advent of Facebook or Twitter. My perspective may be somewhat jaded, having read several similar books in search of information which I have not yet found. I am suspecting that the best way for me to get it might be to attend a class at the Small Business Administration.
If you are interested in learning more about businesses which have started with the help of Facebook, Twitter and Kickstarter you will likely enjoy this book more than I did. Likewise if you have not already read several similar books. I rated it 3 stars because I did not find it as well written or informative as Nick Kristof's book on the subject, and no more so than several others.




