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Business Intelligence For Dummies Paperback – December 21, 2007
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From the Back Cover
Understand the principles and practical elements of BI
Choose the right technology and implement a successful BI environment
You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. This book makes BI understandable! You'll see how the applications and technologies work together to access, analyze, and present data you can use to make better decisions about your products, customers, competitors, and more.
Discover how to:
Determine what your business needs
Compare different approaches to BI
Build a solid BI architecture and roadmap
Design, develop, and deploy your BI plan
Relate BI to data warehousing, ERP, CRM, and e-commerce
About the Author
Swain Scheps is Manager of Business Analysis at Brierley + Partners, Inc. and a technology veteran making his first foray into the world of book authoring. He wrote the masterpiece resting in your hands with a great deal of input and inspiration from BI guru and fellow For Dummies author Alan R. Simon.
In the late 1990’s Swain, along with most people reading this book, had his dot-com boom-to-bust experience with a company called. . .well, that’s not really important now is it. (Anyone interested in buying some slightly underwater stock options should contact the publisher immediately.) After that there were consulting stints at Compaq, Hewlett-Packard, and Best Crossmark developing sales support applications and reporting tools. As of this writing, Swain basks under the fluorescent lights of Brierley, a technology company whose specialty is building customer relationship and loyalty management systems for retailers. The author has had the opportunity to learn from the very best as Brierley also provides unparalleled business intelligence and analytics services for its clients.
Swain lives in Dallas, Texas with wife Nancy and a mere four dogs. He writes about more than just technology; his work has appeared in Fodor’s travel guide books, military history magazines, and even another For Dummies book.
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Although I have only read four chapters, I can assure you that I am a picky reader. If this author spent excessive time using large words in hopes of impressing the reader, I would be the first to scream for you not to buy this book. The author writes in a very relaxed and reader friendly tone. If you are looking to gain a good understanding of BI and the concepts of how to go about implementing your own solution, this is a great book (in my humble opinion).
This is the first "dummies" series book I have ever bought and it is quite possible I will explore others due to this author.
The format is very readable and not technical at all. The reason I didn't give it 5 stars was that the writing was a little lengthy at times; compacting the book by some 100 pages wouldn't hurt the readability much IMO. Although this might be because it is part of the Dummies series.