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Business Intelligence For Dummies Paperback – December 21, 2007

4.1 out of 5 stars 29 customer reviews

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Editorial Reviews

From the Back Cover

Understand the principles and practical elements of BI

Choose the right technology and implement a successful BI environment

You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. This book makes BI understandable! You'll see how the applications and technologies work together to access, analyze, and present data you can use to make better decisions about your products, customers, competitors, and more.

Discover how to:

  • Determine what your business needs

  • Compare different approaches to BI

  • Build a solid BI architecture and roadmap

  • Design, develop, and deploy your BI plan

  • Relate BI to data warehousing, ERP, CRM, and e-commerce

About the Author

Swain Scheps is Manager of Business Analysis at Brierley + Partners, Inc. and a technology veteran making his first foray into the world of book authoring. He wrote the masterpiece resting in your hands with a great deal of input and inspiration from BI guru and fellow For Dummies author Alan R. Simon.
In the late 1990’s Swain, along with most people reading this book, had his dot-com boom-to-bust experience with a company called. . .well, that’s not really important now is it. (Anyone interested in buying some slightly underwater stock options should contact the publisher immediately.) After that there were consulting stints at Compaq, Hewlett-Packard, and Best Crossmark developing sales support applications and reporting tools. As of this writing, Swain basks under the fluorescent lights of Brierley, a technology company whose specialty is building customer relationship and loyalty management systems for retailers. The author has had the opportunity to learn from the very best as Brierley also provides unparalleled business intelligence and analytics services for its clients.
Swain lives in Dallas, Texas with wife Nancy and a mere four dogs. He writes about more than just technology; his work has appeared in Fodor’s travel guide books, military history magazines, and even another For Dummies book.
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Product Details

  • Paperback: 388 pages
  • Publisher: For Dummies; 1 edition (January 10, 2008)
  • Language: English
  • ISBN-10: 0470127236
  • ISBN-13: 978-0470127230
  • Product Dimensions: 7.4 x 0.9 x 9.3 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #334,835 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
Even if you are not working directly on a Business Intelligence project, this book is a must-read for all business analysts. The book is readable and correctly emphasizes the importance of quality requirements and analysis. Business analysts should always be thinking about better ways for their stakeholders to make decisions and run their organizations. Swain gives great insights and suggestions for requirements elicitation and analysis. He also explains the overall discipline at a level everyone should be aware of.
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Format: Paperback Verified Purchase
I work as a senior business systems analyst for a large corporation and have focused primarily in the area of Business Intelligence for about three years. I would recommend this book to the business analyst over the systems engineer.
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Format: Kindle Edition Verified Purchase
A very good introduction to the world of BI. I was afraid when I was buying this book that I'd be a little dated (the paper version was published in 2008, I purchased the Kindle version). Except probably the chapter on the BI vendors and products, this book rather provides general advice and tips for BI project managers and business analysts so it wouldn't go out of date as quickly as some IT manuals.

The format is very readable and not technical at all. The reason I didn't give it 5 stars was that the writing was a little lengthy at times; compacting the book by some 100 pages wouldn't hurt the readability much IMO. Although this might be because it is part of the Dummies series.

Recommended.
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Format: Paperback Verified Purchase
This book is great for introducing yourself to the topic of BI. A good read if you are new to the subject, or if you want to have a reference.
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Format: Kindle Edition Verified Purchase
There's some good information here, but it's buried in a lot of discursive material that detracts from the book. The best of the "for dummies" books are concentrated packages of easy to understand information. This is diffuse and it feels like the author was writing to a word count. Still, there's useful information here.
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Format: Kindle Edition Verified Purchase
I am part of a sales team that relies heavily on BI/advanced analytics for finding new opportunities. This book was a perfect primer on BI and I've recommended to my non-analytic team members so they'll understand what us data nerds are talking about. I like this book because it explains the concepts, the jargon and the ways to use it. Plus, the authors have a sense of humor, which is always appreciated.
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Format: Paperback Verified Purchase
After receiving this book I began to read it immediately. If the has a terrible writing style I tend to lose interest very quickly. I have read the first four chapters and have yet to lose interest in this book. The first three chapters, as usual, are the foundation (basics) for the remainder of the book. These chapters might seem stale and one might be tempted to skip over them. I have found that, unlike other books, the first three chapters are filled with conceptual and practical information and situations that I have personally encountered. This is significant to me in that it shows the author has practical application experience or has really done their research. The author shows that they know what one goes through when trying to implement a BI solution.

Although I have only read four chapters, I can assure you that I am a picky reader. If this author spent excessive time using large words in hopes of impressing the reader, I would be the first to scream for you not to buy this book. The author writes in a very relaxed and reader friendly tone. If you are looking to gain a good understanding of BI and the concepts of how to go about implementing your own solution, this is a great book (in my humble opinion).

This is the first "dummies" series book I have ever bought and it is quite possible I will explore others due to this author.
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Format: Paperback
I used this book to help me write a short course on Business Intelligence. The book covers all of the basic points - things like ETL, Data Warehouse, etc. The author also has a nice writing style - makes it somewhat fun to learn BI (which is somewhat unusual). The author also is not afraid to give some advice or lessons learned on how to take on a BI project. There is also a nice chart that breaks down what some of the BI vendors provide (such as SAP vs. Micro Strategy). If you are like me and need a crash course on BI, this is an excellent book.
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