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Business Intelligence: Making Better Decisions Faster Hardcover – April 1, 2002
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About the Author
Elizabeth Vitt, a manager at Aspirity, has six years of business development, project management, consulting, and training experience in business intelligence. Her industry experience includes implementations in retail, manufacturing, and healthcare. She has specialized expertise as an educator in data-warehousing design and implementation and is an author of the Microsoft® Official Curricula (MOC) for Microsoft's business intelligence product offerings. Elizabeth is also a frequent speaker at SQL Server™ conferences worldwide. She earned a B.S. in environmental engineering from Northwestern University in Evanston, IL.
Michael Luckevich, the CEO of Aspirity, has 18 years of information technology and business intelligence experience. He has extensive experience in the architecture, design, development, and implementation of complex business intelligence solutions. He frequently teaches classes and offers seminars on various topics relating to business intelligence, data warehousing, and OLAP technologies. Michael is a graduate of the University of Waterloo Faculty of Mathematics.
Stacia Misner, MCITP, MCTS, is a consultant and trainer specializing in Microsoft business intelligence solutions. She has more than 20 years of IT experience and has written several books on SQL Server®, including Microsoft SQL Server 2005 Reporting Services Step by Step. She is also the coauthor of Microsoft® SQL Server 2005 Administrator's Companion.
Top Customer Reviews
Only wish the authors had spent a little more time identifying pitfalls, but that is why you hire experts to help you out.
At the start, the book introduces us to the Director of Imports at a gift and novelty wholesale company. Her initiative of selling a certain item didn't work so well, and we get to know the steps she has taken to analyze the data to find out what happened. Along the way, we are introduced to many Data Warehousing / Business Intelligence (DW/BI) concepts.
After the story, some basic DW/BI terms are explained in more detail. The authors explain quite well where they fit in the process of getting from mounds of static data, to a useable set of data for analytical purposes, which they call the BI Roadmap.
The book contains five case studies of a few pages each, which help fix the process of implementation.
If you know nothing about DW/BI and you quickly need a framework on which to hang whatever knowledge you gain elsewhere, I'd say this is a great start. Also, if you've implemented a DW/BI system and failed, this may help get you back to your roots. However, if you've read a lot of in-depth material and maybe have an implementation or two (successful) under your belt, this will only serve as a relaxing read; you won't gain much new knowledge from it.
I give it 5 stars, because it does what I think it attempts to do. It gives you background knowledge and a framework; it does not attempt to be an encyclopaedic work and desk reference, like Kimball's books are. Therefore it reads in a fraction of the time it would take to read Kimball. If background is what you're looking for, enjoy.
This book lays down a good foundation for anyone to follow. It explains the concept of BI, the uses of BI, and the payback of BI. What more do you want.
I have been in charge of an SAP/BW group for a large consumer electronics company for the past 4 years. SAP's architecture for BI is very expensive, inflexible, and limited. Using Microsoft's concepts of BI would be cheaper, very flexible, with much more capabilities.
So, grab this book, read it, then read it again. Install SQL Server 2k. Install Analysis Services (comes with SQL Server 2k) and install SQL Servers Service Packs 1-3).
Then experiement with what they are telling you in this book and you will be amazed at what you can do....and cheaply!!!
I like the cover. Its orange !!!