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Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition) 3rd Edition

2.8 out of 5 stars 4 customer reviews
ISBN-13: 978-0136000884
ISBN-10: 0136000886
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Editorial Reviews

From the Back Cover

 

About the Author

James C. Anderson, curator of the Photographic Archives at the University of Louisville, and historian Donna M. Neary have partnered to create this memorable tribute to Louisville through candid snapshots, postcards, and portraiture. The result is an engaging and informative introduction to the "Gateway to the South."
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Product Details

  • Hardcover: 496 pages
  • Publisher: Pearson; 3 edition (June 15, 2008)
  • Language: English
  • ISBN-10: 0136000886
  • ISBN-13: 978-0136000884
  • Product Dimensions: 7.2 x 0.9 x 9.3 inches
  • Shipping Weight: 1.9 pounds (View shipping rates and policies)
  • Average Customer Review: 2.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #935,339 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
The reason I decided to write the review is that when looking for a new edition of this book I was surprised to see it getting so poor reviews. The earlier edition of this book was used in my MBA program over 10 years ago and I frequently return to this book every time I need to rethink and re-conceptualize the way I manage the business.
I believe that this is a very profound book on principles of managing b2b sales, marketing and partnerships. I firmly believe that a company or individual can only success if they have deep understanding of foundational principles of what they do. And this book excels in exactly that!
I can certainly recommend it to anyone working in industrial / b2b markets in areas of business development, marketing and sales management or general management.
The price is certainly high for a book, but the value you get out more than justifies the pricetag. Yes, it is perhaps written in a rather dry and boring language, but then it's not intended to entertain the reader.
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Format: Hardcover Verified Purchase
regarding the content it is really good and instructive.
the price is set a bit to high in my opinion...
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Format: Hardcover
The authors do focus on an important topic - that of creating value to the customer. However, as a book on B2B marketing, the book is way off the mark. It is very analytical and research oriented (on its one specific topic). It is very narrow and does not at all relate to the realities of B2B marketing in practice.

The title needs to be changed and clarified.
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Format: Hardcover
This is the worst textbook that I have ever used. Incredibly boring- great if you have insomnia. The language, examples, and diagrams are all dry and uninteresting. Many of the key words are not defined well and there is no glossary for clarification. The summary at the end of each chapter is brief and does not contain any helpful tools, such as review questions or a list of keywords from the chapter. In short, this book needs to be completely overhauled- or thrown out the window.
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