- Series: Mcgraw Hill/Irwin Series in Marketing
- Hardcover: 864 pages
- Publisher: Richard D Irwin (December 31, 1994)
- Language: English
- ISBN-10: 025616911X
- ISBN-13: 978-0256169119
- Product Dimensions: 1.5 x 8 x 9.8 inches
- Shipping Weight: 3.4 pounds
- Amazon Best Sellers Rank: #4,665,973 in Books (See Top 100 in Books)
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Business Marketing Strategy: Cases, Concepts and Applications (Hardcover)
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