- Paperback: 462 pages
- Publisher: Sohnen-Moe Associates, Inc; Fourth edition (January 1, 2008)
- Language: English
- ISBN-10: 0962126578
- ISBN-13: 978-0962126574
- Product Dimensions: 10.8 x 8.3 x 0.9 inches
- Shipping Weight: 2 pounds (View shipping rates and policies)
- Average Customer Review: 4.2 out of 5 stars See all reviews (39 customer reviews)
- Amazon Best Sellers Rank: #33,465 in Books (See Top 100 in Books)
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Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful Fourth Edition
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Top Customer Reviews
This book is geared towards people who have never been in the workforce or have been out of the workforce a very, very long time, and have virtually no computer skills. "Business Mastery" is a misnomer because the information presented here is very basic and much of it is outdated. I would not have read this had it not been required reading for a business skills class that was part of my nutrition certification.
For a book that was supposedly last updated in 2008, it's still very outdated. Even if her readership is somewhat low-tech, I think the author does her readers a disservice by not emphasizing the role of technology in running a business in today's climate. She references technology that no longer exists, like computer "disks" and pagers, and debates the merits of answering machines vs. voice mail. All of the self-employed massage therapists, aestheticians, and hairdressers, etc., that I know have some sort of website and social media presence. Your customers are going to expect to be able to communicate with you and possibly even book appointments through these channels. Advising readers to keep track of customer analytics on hand-written spreadsheets is not only antiquated advice, it could be detrimental to those who actually plan to track their marketing efforts and grow their business.
If you are just getting started in the business world, this book may help you learn some of the basics, but I would not expect to "master" any business skills after reading this. And please, please, please, if you intend to become self-employed, plan on learning the tools that will allow you to have an online presence and take advantage of the technology available today.
And, read further for a double review !
6 STAR REVIEW --- NOT TO BE MISSED book is "THE PSYCHOLOGY OF THE BODY" - every therapist (psycho or massage or healer) needs this in their library and more than that READ IT. It gives 'enough' definition of mental illness symptoms-categories to alert a practitioner OF WHAT MIGHT OCCUR - and provides lots of 'food for thought' on how to handle situations, i.e., attachments, making promises, anxiety, under a MDs or psychiatric/mental health professional care). It speaks of boundaries, mental and psychological issues/boundaries - and how all these [often] [buried traumas] conditions are OR could OR may be experienced through touch (or perhaps even energy work). It is really important reading, esp for those not trained in psychotherapy or some counseling training. This will give your sister or brother or daughter or son - or spouse - or friend - a lot to think about before starting a practice. It should be required reading for all massage practitioners/therapists.
I would encourage you to visit the authors page here: http://www.businessmastery.us and see how much free help she offers to new therapists and how much of her heart she pours into what she does. I have found loads of high-tech resources through her blog. Its just nice to take baby-steps, especially when you are making major changes in life...becoming a therapist is tough enough.
Most Recent Customer Reviews
Simple and to the point ideas to get you on the right path.Published 1 month ago by Amazon Customer
The book was nearly perfect and was listed as above average. I got an excellent deal and would recommend this seller's materials if this purchase was any indication of the accuracy... Read morePublished 1 month ago by D. Benschoter
If you are looking to start your own business, THIS is the book to read. It is very detailed in information and explains the ins and outs of keeping a business going.Published 7 months ago by Gina
Has a lot of great information. I am setting up a business and this is a great resource.Published 12 months ago by Ellen S.