- Paperback: 170 pages
- Publisher: XML Press (November 1, 2013)
- Language: English
- ISBN-10: 1937434222
- ISBN-13: 978-1937434229
- Product Dimensions: 5.5 x 0.4 x 8.5 inches
- Shipping Weight: 8 ounces (View shipping rates and policies)
- Average Customer Review: 20 customer reviews
- Amazon Best Sellers Rank: #3,703,950 in Books (See Top 100 in Books)
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Business Matters: A Freelancer's Guide to Business Success in Any Economy Paperback – November 1, 2013
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I am also in the midst of creating a more professional portfolio on my website pointing to graphics I’ve made, articles I’ve written and websites I’ve designed. I’m also updating my ‘about me’ webpage. SEO is another thing to consider when you are creating a website for your business. For instance, I want the search engines to find me easier, so I have included my name in the title of my webpage, at least on the ones I’m updating, and since I’m updating them all, it means that my name will be on each page, once I’m done.
All these things can help you to grow in any economy by helping you to find more potential customers. This book is indeed “A freelancer's guide to business success in any economy”. The author also points out certain warning signs that a particular client might not be a good client to work for. She even speaks about Craigslist. One of the things she talks about is Certification. This is something I intend to pursue once I have more experience under my belt. Oh, I have a lot of experience, but now that we’re into HTML5 and CSS3, I think I need to learn a little more.
I would recommend this book to anyone who is interested in freelancing. You should also be aware that even if you’re not a freelancer, this book would also benefit you. As a business owner, perhaps you are ready to expand and would like to hire a few independent contractors, or even take on a few more clients. This book is invaluable to anyone concerned with business.
Based on the description of the book, I expected a practical guide to help freelance writers improve their business acumen. To be fair, there are certainly strong elements of that.
But this book is also very much, if not more, a motivational book with tips and anecdotes from the author’s experience. It’s understandable, since the material was adapted from the author’s blog. It’s very well organized, but it still reads very much like a blog and somewhat less like a “how-to” book.
There is a lot of good information in here, if you make a little effort to sift the material. The author provides many useful references but also takes the time to explain the essentials of what she’s referencing. The book is mainly targeted at the freelance technical writing business, with a specific slant toward medical writing and editing. Some of the ideas can be applied to other independent businesses.
Some of the material felt unnecessary to me. If your business is not focused on writing and editing articles for medical publication, you may not get much out of the sections that discuss that. There is also an entire chapter devoted to what Craigslist taught her about “selling stuff”. I would rather read about what her specific business practices taught her about selling her services (although some of that’s in there, too).
There is a lot of blank space in the eBook version. Many chapters are broken up into sections and each section gets its’ own page no matter how much page it takes up. If this was a printed book, that kind of wasted space would inflate the size and cost of the book. As it is, it’s inefficient to have to page through a lot of blank space on an eReader. The book would have greatly benefited from a Table of Contents that helped you to find the chapter and section you’re looking for and not just the major subject headings (Business Strategy, Marketing, Operations). If it had that, I wouldn’t mind the way the book is structured.
If you’re the kind of person who likes to read about other people’s experiences and learn from them, this is a great motivational book with a treasure trove of useful tips. If you’re looking for a hands-on, user-friendly how-to guide and reference, this isn’t it. Despite that, it is well written and organized and I’d say it’s worth reading for anyone who wants to break into the freelance technical writing field.
Reviewer’s Note: I am a member of the O’Reilly Blogger Review program and received a free copy of “Business Matters” which was used to write this review.