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The Business of Media: Corporate Media and the Public Interest 2nd Edition

4.3 out of 5 stars 6 customer reviews
ISBN-13: 858-5456542417
ISBN-10: 1412913152
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Editorial Reviews

Review

"The framework used for thinking abou the mass media industry is excellent. And. . . the presentation of the material reflects the complexity of the mass media industry in a way that should be quite accessible to students, both conceptually and in terms of specific examples." 

(Jane Downing)

"... a candid revealing and detailed study of the rapidly evolving media industry, especially in an increasingly media-saturated society. A thoroughly scholarly work which defly presents its in-depth study in largely jargon-free and accessible terms ideal for the non-specialist general reader. The Business of Media offers insights and a close scrutiny into what really goes on behind newspaper and broadcast journalism headlines." (The Bookwatch) --This text refers to an out of print or unavailable edition of this title.

About the Author

David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left and co-author, with William Hoynes, of Experience Sociology.



William Hoynes is Professor of Sociology and former Director of the Media Studies Program at Vassar College in Poughkeepsie, New York, where he teaches courses on media, culture, and social theory. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere and co-author, with David Croteau, of Experience Sociology.

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Product Details

  • Paperback: 336 pages
  • Publisher: SAGE Publications, Inc; 2nd edition (August 18, 2005)
  • Language: English
  • ISBN-10: 1412913152
  • ISBN-13: 978-1412913157
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #478,054 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
The expert collaboration of David Croteau (Associate Professor in the Department of Sociology and Anthropology, Virginia Commonwealth University, Richard, Virginia) and William Hoynes (Associate Professor and Chair of Sociology at Vasser College, Poughkeepsie, New York), The Business Of Media: Corporate Media And The Public Interest is a candid revealing and detailed study of the rapidly evolving media industry, especially in an increasingly media-saturated society. A thoroughly scholarly work which deftly presents its in-depth study in largely jargon-free and accessible terms ideal for the non-specialist general reader, The Business Of Media offers insights and a close scrutiny into what really goes on behind newspaper and broadcast journalism headlines.
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Format: Paperback
The uniqueness of this book written by Croteau and Hoynes is above all that they introduce two approaches in understanding the characteristics of modern mass media and the correlations between the media and the social forces including public opinion, commercial, political and cultural conditions. Based on the two different categories - Market and Public sphere - it helps better understand the significant role and effectiveness of media that generate not only the public opinion, but also its influences on the mainstream in politics, business, education, culture and society. These two authors provide profoundly useful and informative resources to grasp the key points of media's role and power in society based on two distinctive perspectives introduced in this book. The main concept of this book is basically about understanding the media and economies in market and public theory and how these two spheres differ from each other in terms of circulation of information and commercial activities. The authors categorize two different approaches in order to effectively analyze the media system and each of these ideas is very well organized and clearly explained along with suitable and apparent examples provided which demonstrate the importance and different evaluation in each concept. Additionally, thanks to the great job that the authors showed in this book, the contents in each chapter are really uncomplicated and even interesting to understand without any confusion. I definitely recommend this book to people who have interest in media especially considered from business and economic views.
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Format: Paperback
This is a good book about the evolution of the media, written at the undergraduate or even high school level. The core idea is that there is a potential serious conflict between the necessity to make a profit and the mission of news providers to seek the public good, the truth, etc. This is a worthy question to ask, particularly in a semi-textbook, and the author comes down in favor of regulation and independence from the whims of owners, e.g. Rupert Murdoch.

There are 4 trends: 1) growth via M&A of media corporations; 2) integration of different kinds of media in some companies, e.g. print, TV, internet; 3) globalization of offerings; 4) concentration of ownership. The rest is historical detail.

I can't say that I learned all that much, but this is a useful resource, presented systematically. Recommended.
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