- Series: Haworth Marketing Resources
- Hardcover: 166 pages
- Publisher: Routledge; 1 edition (March 15, 1994)
- Language: English
- ISBN-10: 1560244062
- ISBN-13: 978-1560244066
- Product Dimensions: 6.2 x 0.8 x 9.2 inches
- Shipping Weight: 15.4 ounces (View shipping rates and policies)
- Average Customer Review: Be the first to review this item
- Amazon Best Sellers Rank: #13,137,608 in Books (See Top 100 in Books)
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Business in Mexico: Managerial Behavior, Protocol, and Etiquette (Haworth Marketing Resources) 1st Edition
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From Library Journal
Drawing from their academic, business, and consulting experience, the authors offer a timely book about doing business in Mexico. While Mexican and U.S. businesses have historically distrusted each other, they face an age of transition in light of NAFTA and current economic necessities. The work opens with a discussion of topics about culture, family, heritage, and political-economic history and closes with both general and specific "how to" business issues such as telephone etiquette and social interaction. The work features an appendix on holidays and an extensive glossary of basic business and general vocabulary. Although written primarily for business leaders seeking commercial arrangements in Mexico, this practical book will be helpful to academics and government officials of English-speaking nations.
- Joseph W. Leonard, Miami Univ., Oxford, Ohio
Copyright 1994 Reed Business Information, Inc.
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