I have to admit: I did not have an extensive background with business models. But as an engineer turned IT consultant turned business consultant this topics was increasingly critical for me to understand. I scoured the landscape looking for an introductory text that would not eviscerate this complex topic, but that would introduce the topics in a thoughtful, and structured way. Unfortunately, the more I read, the more ad hoc the process of developing a business model seemed to be.
The "graphical novel" style of this book appealed to me when I saw it in a brick and mortar book store five years ago, and as I began to read, I uncovered, for the first time, a structure that could be used for every business model, across industries and technologies.. The book explores this structure, called 'The Canvas,' in great detail...providing examples of the nine different components. After describing the basic building blocks, the authors use the components to develop business model archetypes and discuss sophisticated strategies for common business models and business models that change over time--using famous brands to illustrate the points being made.
I have literally, without any context, shown this book to others, and they are able to understand the concepts after reading and reviewing the figures briefly; several times, I ended up given away my copy in an attempt to 'evangelize.' I also see the approach being used in this book becoming a standard for exchanging and discussing business models in many large consulting companies, which is a testament to it's breadth and applicability.
It begins simply, and creates a framework for understanding and understanding an important topic. It is easy to read, without being overly simple. As an introduction to an approach that is increasing becoming a standard, I could not recommend this book more highly.
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From the Publisher
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Business Model Generation'Business Model Generation' offers you powerful, simple, tested tools for understanding, designing, and implementing a new business model — or analyzing and renovating an old one. |
Value Proposition Design'Value Proposition Design' helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. Using the same stunning visual format as Business Model Generation, this sequel explains how to use the 'Value Proposition Canvas' a practical tool to design, test, create, and manage products and services customers actually want. |
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Business Model YouMost of us lack a structured way to reinvent ourselves, even as changing workplace business models make professional and personal life more challenging than ever. 'Business Model You' is your guide to replacing career uncertainty with career confidence by using the single-page blueprint that's helped reinvent thousands of organizations worldwide. |
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| Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers | Value Proposition Design: How to Create Products and Services Customers Want | The Big Pad of 50 Blank Business Model Canvases and 50 Blank Value Proposition Canvases | Business Model You: A One-Page Method For Reinventing Your Career | |
| Authors | Alexander Osterwalder, Yves Pigneur | Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos | Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith | Timothy Clark, Alexander Osterwalder, Yves Pigneur |
| Pages | 288 pages | 320 pages | 216 pages | 264 pages |
| Trim Size | 9-1/2 x 7-1/2 in. | 9-1/2 x 7-1/2 in. | 15-1/4 x 10-7/8 in. | 9-1/2 x 7-1/2 in. |
| Description | Co-created by 470 'Business Model Canvas' practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. | Using the same stunning visual format as Business Model Generation, this sequel explains how to use the 'Value Proposition Canvas' a practical tool to design, test, create, and manage products and services customers actually want.Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more. | This supplement to Business Model Generation and Value Proposition Design gives you more space to scribble, brainstorm, and move sticky notes—with 50 blank, extra-large, tear-out Business Model Canvases (15” x 11” or 38cm x 28cm) and 50 blank, extra-large, tear-out Value Proposition Canvases (15” x 11” or 38cm x 28cm). The large format makes it easier to keep the creative ideas flowing, be inspired, and share your work with others. In addition to the 100 blank canvases, the two sample 'learning canvases' provide trigger questions to help you learn to use each box in the canvas and jump-start progress. | Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw 'personal business models', which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. |
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Jorge
A mind opener, fun and engaging
Reviewed in the United Kingdom on November 4, 2016