Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers [Print Replica] Kindle Edition

I think the concepts for the business model might be good. But this book is so poorly designed I'm having a very hard time reading it. I'm a graphic designer, and my work includes book design, and I love an interestingly designed book. But fun design should always take a back seat to readability. I'm not sure why they felt the need to make the type so small, and so low contrast, and on glossy paper. The design choices are really interfering with readers getting full value out of the book.

I only remember one book that I had trouble reading - a novel that had page after page of italic text. I'm not ready for large type books, but the design of this one is ridiculous.

The "Kindle" version of this book cannot be read on Kindle device or the browser-based Kindle Cloud Reader. It can only be read on a PC using the Kindle application. I recommend purchasing a printed version instead of the Kindle version.

It looks like a middle school art class decided to design a book. Tiny font with lots of big open spaces on every page. Some pages are white, some black, some blue. You have to read the table of contents to decipher the meaning. Why not just use a header? Different fonts that seem randomly placed. 4-color graphics that don't provide any information at all, just for decoration. There was some good information in this book, but it makes you work too hard to find it. Like trying to find pearls of wisdom in a cartoon. Thanks Amazon for your generous return policy. This one's going back.

This is an amazing book. It is very well crafted. Full of well thought diagrams that helps you develop a real modern business plan from scratch, or evaluate an ongoing business.

I plan to use its content in my university classes next term, because the methodology developed in the book is concise and complete for the XXI century.

I will also use its methodology in business, in order to evaluate, reevaluate and develop new business propositions.

I recommend this reading to everyone interested in enterprises big or small. It works for individuals, for government agencies, for non profit enterprises and for old fashioned businesses.

[1] How I Heard About The Book...
Mike Rhodes [...]] was the first person I heard speak about this book during one of our mastermind sessions; as a great business planning tool.

This choice of word, TOOL, really caught my attention, as you very rarely hear a book being referred to as a tool. Reference guide sure, but tool ?

[2] The Lesson/Argument in Three Sentences...
If you are in the planning stages of a business, this is a fantastic book worth reading and using as, Mike described it, A TOOL. .

At the core of this book, it is a tool or business planning template, referred to as the 'Business Model Canvas', breaking down the key elements of every good business:
- Customer Segments
- Value Proposition
- Channels
- Customer Relationships
- Revenue Streams
- Activities
- Resources
- Partners
- Cost Structure

Once you've read through the book, you can continually come back to this canvas to plan out business ideas, project ideas, business unit ideas etc etc.

The layout and design of this book is brilliant, and the iPad app that goes with the book is a must have if you are serious about planning out a business before jumping in.

[3] Why Read It ...
If you are starting a new business, or even business unit, this book (more so it's canvas template) is a brilliant tool to help "think through the idea".... Too many people jump into a business, get started, spend money before they have though completely through the business idea and plan.

The simple caves/template is such an easy and quick way to get all your thoughts down, and clearly see the gaps in your thinking.

[4] Key Chapters ...
- Definition of a Business Model
- The Business Model Canvas
- FREE as a Business Model
- Evaluation Business Models
- Business Model Design Process

[5] Consumption Method [Audio,eBook,Paperback etc] ...
Paperback + IPad App.

[6] Other Similar Books Worth Checking Out ...

 was the first person I heard speak about this book during one of our mastermind sessions; as a great business planning tool.

This choice of word, TOOL, really caught my attention, as you very rarely hear a book being referred to as a tool. Reference guide sure, but tool ?

[2] The Lesson/Argument in Three Sentences...
If you are in the planning stages of a business, this is a fantastic book worth reading and using as, Mike described it, A TOOL. .

At the core of this book, it is a tool or business planning template, referred to as the 'Business Model Canvas', breaking down the key elements of every good business:
- Customer Segments
- Value Proposition
- Channels
- Customer Relationships
- Revenue Streams
- Activities
- Resources
- Partners
- Cost Structure

Once you've read through the book, you can continually come back to this canvas to plan out business ideas, project ideas, business unit ideas etc etc.

The layout and design of this book is brilliant, and the iPad app that goes with the book is a must have if you are serious about planning out a business before jumping in.

[3] Why Read It ...
If you are starting a new business, or even business unit, this book (more so it's canvas template) is a brilliant tool to help "think through the idea".... Too many people jump into a business, get started, spend money before they have though completely through the business idea and plan.

The simple caves/template is such an easy and quick way to get all your thoughts down, and clearly see the gaps in your thinking.

[4] Key Chapters ...
- Definition of a Business Model
- The Business Model Canvas
- FREE as a Business Model
- Evaluation Business Models
- Business Model Design Process

[5] Consumption Method [Audio,eBook,Paperback etc] ...
Paperback + IPad App.

[6] Other Similar Books Worth Checking Out ...

Business Model You: A One-Page Method For Reinventing Your Career
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

[7] What Was Missing ...

I think the book could have used a little more depth when it came to examples and case studies... It's got a lot, don't get me wrong, but I think they could have gone a little deeper in places.

Another book that is an essential read for entrepreneurs and established business owners. The Business Model Canvas is a great tool to bring all of the basic elements for a business together. Good for planning and good for troubleshooting.

The book uses a great layout, great illustrations, pictures and interesting graphs and contrasts. It also is easy to read and understand. The toolkit provided within the pages will serve the entrepreneur well in helping organize and sort through what is a very challenging component of business plan development - the conceptualization of the model itself.

The book falls short of a fifth star largely because it lacks the type of specific case studies and examples that I would have liked to see. The Canvas that is used as the framework for analysis and development is powerful, but also general in nature. The "how" through example would provide some breadcrumbs for the user to better apply the tools and organize the approach.

Having said that, the methodology is strong, the tools unique and powerful, and the book eminently readable and useful.