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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Paperback – Illustrated, July 13, 2010
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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Business Model Generation teaches you how to systematically understand, design, and differentiate your business model.
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The Power of “What If” Questions
Content from authors Alexander Osterwalder and Yves Pigneur
…furniture buyers picked up components in flat pack form from a large warehouse and assembled the products themselves in their homes? What is common practice today was unthinkable until IKEA introduced the concept in the 1960’s. …airlines didn’t buy engines for their airplanes, but paid for every hour an engine runs? That is how Rolls-Royce transformed itself from a money-losing British manufacturer into a service firm that today is the world’s second biggest provider of large jet engines. …voice calls were free worldwide? In 2003 Skype launched a service that allowed free voice calling via the internet. After five years, Skype had acquired 400 million registered users who collectively had made 100 billion free phone calls.
From the Inside Flap
Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model - or craft a new one.
CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS
Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model — or analyze and renovate an old one.
CO-CREATED BY 470 STRATEGY PRACTITIONERS
Business Model Generation practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use.
DESIGNED FOR DOERS
Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs — and leaders of all organizations.
- Item Weight : 1.57 pounds
- Paperback : 288 pages
- ISBN-10 : 9780470876411
- ISBN-13 : 978-0470876411
- Product Dimensions : 7.3 x 0.7 x 9.4 inches
- Publisher : John Wiley and Sons; 1st Edition (July 13, 2010)
- Language: : English
- ASIN : 0470876417
- Best Sellers Rank: #4,797 in Books (See Top 100 in Books)
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