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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Paperback – July 13, 2010

4.5 out of 5 stars 607 customer reviews

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Frequently bought together

  • Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
  • +
  • Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
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  • 1: The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
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From the Publisher

Big Pad of Business Model Canvases, Big Pad of Value Proposition Canvases, Osterwalder Business Model You, Osterwalder
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Value Proposition Design: How to Create Products and Services Customers Want The Big Pad of 50 Blank Business Model Canvases and 50 Blank Value Proposition Canvases Business Model You: A One-Page Method For Reinventing Your Career
Authors Alexander Osterwalder, Yves Pigneur Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith Timothy Clark, Alexander Osterwalder, Yves Pigneur
Pages 288 pages 320 pages 216 pages 264 pages
Trim Size 9-1/2 x 7-1/2 in. 9-1/2 x 7-1/2 in. 15-1/4 x 10-7/8 in. 9-1/2 x 7-1/2 in.
Description Co-created by 470 'Business Model Canvas' practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Using the same stunning visual format as Business Model Generation, this sequel explains how to use the 'Value Proposition Canvas' a practical tool to design, test, create, and manage products and services customers actually want.Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more. This supplement to Business Model Generation and Value Proposition Design gives you more space to scribble, brainstorm, and move sticky notes—with 50 blank, extra-large, tear-out Business Model Canvases (15” x 11” or 38cm x 28cm) and 50 blank, extra-large, tear-out Value Proposition Canvases (15” x 11” or 38cm x 28cm). The large format makes it easier to keep the creative ideas flowing, be inspired, and share your work with others. In addition to the 100 blank canvases, the two sample 'learning canvases' provide trigger questions to help you learn to use each box in the canvas and jump-start progress. Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw 'personal business models', which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities.

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Product details

  • Paperback: 288 pages
  • Publisher: John Wiley and Sons; 1st edition (July 13, 2010)
  • Language: English
  • ISBN-10: 0470876417
  • ISBN-13: 978-0470876411
  • Product Dimensions: 9.5 x 0.7 x 7.3 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars 607 customer reviews
  • Amazon Best Sellers Rank: #7,075 in Books (See Top 100 in Books)
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