Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant Paperback – March 12, 2017
All Books, All the Time
Read author interviews, book reviews, editors picks, and more at the Amazon Book Review. Read it now
Frequently bought together
Customers who bought this item also bought
About the Author
Alexander Chernev is a professor of marketing at the Kellogg School of Management, Northwestern University. He is an expert in marketing strategy, brand management and consumer behavior. Dr. Chernev holds a Ph.D. in psychology and a second Ph.D. in business administration from Duke University. His research has been published in the leading marketing journals and has been frequently quoted in the business and popular press, including The Wall Street Journal, Financial Times, The New York Times, The Washington Post, Harvard Business Review, Business Week, Forbes, and Scientific American.
He has written numerous articles focused on business strategy, brand management, consumer behavior, and market planning. Dr. Chernev's books-Strategic Marketing Management, The Marketing PlanHandbook, and Strategic Brand Management-have been translated into multiple languages and are used in top business schools and by marketing executives around the world.
Dr. Chernev teaches marketing strategy, brand management, and behavioral decision theory in MBA, PhD, and executive education programs at the Kellogg School of Management. He has received numerous teaching awards, including the Chairs' Core Course Teaching Award, Kellogg Faculty Impact Award, and the Top Professor Award from the Kellogg Executive MBA Program, which he has received seven times.
In addition to research and teaching, he is an Academic Trustee of the Marketing Science Institute and advises companies around the world on issues of marketing strategy, brand management, consumer behavior, pricing, strategic planning, and new product development. He is an early-stage investor and has helped multiple startups to uncover market opportunities, craft their business models, and implement their market strategy.