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Business Model You: A One-Page Method For Reinventing Your Career Paperback – March 27, 2012
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Q & A with Tim Clark, author of Business Model You
What inspired you to write Business Model You?
One day, on a whim, I decided to use the Business Model Canvas to diagram my career in the form of a "personal business model." The experience floored me, and I thought, well, if this helped me, it should help a lot of other people, too.
Who is this book for?
The book is for anyone who's keen to rethink how they work. It's especially helpful for people like me, who've long lacked a logical way to conceptually frame their careers.
What sets Business Model You apart from other career books?
BMY is the first book to apply a business model description, analysis, and innovation methodology to individuals. Other books exhort readers to think of themselves as "one-person enterprises" and "startups." BMY provides a specific method for doing so.
What is the one thing you hope readers get out of reading Business Model You?
I hope readers absorb BMY's career-tweaking methodology--it's something they'll find useful for the rest of their lives.
How has the response been to the book so far from readers?
Readers worldwide tell me they're delighted with BMY. The book is now slated for release in 11 languages besides English. It's wonderful knowing that the approach resonates globally.
'For customers who want an innovative and fun book on how to create a business model for their life and career'. The Bookseller, 16th December 2012 It s not often that you come across a truly innovative, well-designed book. This is one If you re in a career quandary, pick up a copy this is guaranteed to kick start you into action. (Management Today, June 2012) entertaining, thought provoking and, I suspect, effective There are numerous helpful, insightful and very interesting exercises to help with the development process (Financial Adviser, 30th August 2012)
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The Kindle version business model canvas has tiny type; download it from the publisher's site in more bifocal-friendly form so you can use the Post-it note system. Do buy some small Post-it notes and print off a canvas before starting, unless you own a very large whiteboard. I dislike filler, but read the example stories in every chapter. They have useful info that helps you understand your own and your partners' motivation. This book doesn't go into intricacies of applying for loans or tax/permit filing. It's a guide to what to consider when making a startup plan, and how to research demand so you know your company has a viable product or service before embarrassing/bankrupting yourself and your partners.
Our class formed teams to create a startup plan for a viable small business. One instructor/peer grading criterion was "Would you loan startup capital to this team based on their proposal?" Following the instructions in this book, we got an A.
Tim takes the 9 box framework called the Business Model Canvas and applies it to your life and work in Your Personal Canvas and then provides a series of exercises that enable the process to unfold. You get to do exercises without feeling like you have exercising. And the results yield valuable insight to help you live a more integrated life that is fulfilling.