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Business Model You: A One-Page Method For Reinventing Your Career Paperback – March 27, 2012
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Q & A with Tim Clark, author of Business Model You
What inspired you to write Business Model You?
One day, on a whim, I decided to use the Business Model Canvas to diagram my career in the form of a "personal business model." The experience floored me, and I thought, well, if this helped me, it should help a lot of other people, too.
Who is this book for?
The book is for anyone who's keen to rethink how they work. It's especially helpful for people like me, who've long lacked a logical way to conceptually frame their careers.
What sets Business Model You apart from other career books?
BMY is the first book to apply a business model description, analysis, and innovation methodology to individuals. Other books exhort readers to think of themselves as "one-person enterprises" and "startups." BMY provides a specific method for doing so.
What is the one thing you hope readers get out of reading Business Model You?
I hope readers absorb BMY's career-tweaking methodology--it's something they'll find useful for the rest of their lives.
How has the response been to the book so far from readers?
Readers worldwide tell me they're delighted with BMY. The book is now slated for release in 11 languages besides English. It's wonderful knowing that the approach resonates globally.
Top Customer Reviews
If I had only one book to pick for career hunting I would use "What Color is your Parachute". There is a reason it has sold 10 million copies. I've used it in three major career moves and the results I've achieved make it one of the most influential books I've ever read.
BMY is more useful for you the more work experience you have. It has good use cases based on individuals who have applied it in their own life. Do to its high-level approach I consider it a good addition to the "Parachute book", but not a substitute.
I was expecting to be discussing the mechanics of things like defining Customer Segments for an individual as opposed to an organization. Yes we did that. Every organization has customers or they wouldn't exist. It's typical to start an organizational business model here. But people exist without customers, so where would we base an individual's model? Really interesting stuff; but not yet life changing.
Then the development of Business Model YOU totally surprised me when it began to take a Spiritual (not Religious) turn. Something is Spiritual in my life if it has personal meaning to me. That meaning started to surface when we considered every Business Model to be a kind of blueprint; and agreed that every blueprint is created by an architect to achieve some purpose. To really architect a Business Model for your career, there needs to be some understanding to of your life's purpose.
Suddenly finding, communicating, and creating attractive values for customers became simple compared to finding values that relate my career to my personal purpose. This is really hard work and Tim Clark, the book's author, never tried to dance around it. With surprising simplicity, he took us beyond the modeling world and into ways of looking at our careers as a fulfillment of our personal purposes.
I then realized this is what my clients really wanted when looking at a business.Read more ›
The truth is that they already are. We all are, in fact. And now, there's a way to tap into that greatness and bring it into the present.
In the spirit of Alexander Osterwalder's successful book Business Model Generation (BMG), Tim Clark (who was also BMG's editor) has written Business Model You: A One Page Method for Reinventing Your Career. Clark shows that you can use the same business model thinking from BMG to unearth your greatest strengths, talents, and interests, and then paint them onto a powerful blueprint.
Business Model You was co-created between 328 entrepreneurial minds spread out over 43 countries. The book is a beautifully designed and succinctly written journey replete with each contributor's diverse experiences and insight. The common theme is that everyone involved in producing the book struggled, but ultimately succeeded, in reinventing themselves. Their stories will help you create your personal business model.
What's a business model? In short, it's "the logic by which any organization sustains itself financially." Likewise, the Business Model "canvas" is a structured but simple visual technique which shows how the nine most important components of any business model fit and flow together. First, the original canvas is introduced for enterprises before being translated to the world of the individual.Read more ›
Most Recent Customer Reviews
Great personal stories of real people. Compares how business organizations work and applies those principles to your career and life. Rich graphic page designs. Read morePublished 1 month ago by Brenda Goburn Smith
I purchased this book as a supplemental study guide of the Business Model Canvas as I was enrolled in an MBA program on innovation and strategic design in business. Read morePublished 5 months ago by kitcatvi
Perfect for visual people. Loaded with brief evocative descriptions, accounts and episodes on how to find your inner entrepreneur!Published 7 months ago by K. Liesl
Finally a way to learn how to structure a business that avoids American-style hype, pressure selling or tactical manipulation to get you to buy into an expensive system.Published 9 months ago
Working on it for myself, my new company (clarifying everything so I can deliver value, sell and colect payment!) and to help others.Published 9 months ago by Leticia Cavazos Garza