Business Modeling and Data Mining (The Morgan Kaufmann Series in Data Management Systems) 1st Edition, Kindle Edition

4.3 out of 5 stars 5 customer reviews
ISBN-13: 978-1558606531
ISBN-10: 155860653X
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Editorial Reviews

Book Description

This book provides practical guidance on how to identify and structure real-world business questions in terms that can be answered by quantitative models and data mining.

From the Back Cover

Business Modeling and Data Mining demonstrates how real world business problems can be formulated so that data mining can answer them. The concepts and techniques presented in this book are the essential building blocks in understanding what models are and how they can be used practically to reveal hidden assumptions and needs, determine problems, discover data, determine costs, and explore the whole domain of the problem.

This book articulately explains how to understand both the strategic and tactical aspects of any business problem, identify where the key leverage points are and determine where quantitative techniques of analysis -- such as data mining - can yield most benefit. It addresses techniques for discovering how to turn colloquial expression and vague descriptions of a business problem first into qualitative models and then into well-defined quantitative models (using data mining) that can then be used to find a solution. The book completes the process by illustrating how these findings from data mining can be turned into strategic or tactical implementations.

Product details

  • File Size: 11866 KB
  • Print Length: 650 pages
  • Publisher: Morgan Kaufmann; 1 edition (May 17, 2003)
  • Publication Date: May 17, 2003
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B002WQ019A
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #2,326,897 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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