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What Most Business Owners Don't Know...And Will Never Know...About Internet Marketing: Discover many low or no-cost internet lead generation tactics Paperback – August 18, 2014
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I design websites and applications for people and when explaining the internet marketing aspect - I find that it is kind of difficult to explain to people who are not tech/internet savvy - what internet marketing is all about. I try to explain that having a website is like having a phone - just because you have one doesn't mean everyone will call you (unless it's a telemarketer LOL) - you have to 'give' your number out to the people you want to call and give them a reason to call - then they will call. Same thing with a website, you have to get yourself out there and market your site - otherwise, no one will come calling the way you want them to with constant traffic.
This book explains it all on a level that anyone can understand! I loved how the book reviews so much information, step by step so there is no confusion - here are just a few topics:
- explains the difference between traditional marketing and internet marketing
- the process and why you should do it
- the cost and benefits of internet marketing
- details how to develop your website for SEO
- different types of internet marketing
- step by step instructions on how and where to start!
Its just like fitting pieces to a puzzle - It all makes sense in the end. I would definitely recommend this book to others.
I wish I could have read this book before I wasted thousands of dollars having personnel from a large hosting company build me a wordpress website that is totally ineffective. I would have known which questions to ask and would have had a list of requirements ready to list before I wasted my money. When you don't know what you don't know, it is impossible to communicate your wants and needs. I'm giving it 5 stars because for me it was worth 10 stars.
John's message is evident in the heading of his chapters of this book: Introduction: What is Internet Marketing & how is it different form traditional marketing?, Why should your company engage in Internet Marketing, The core components of Internet marketing, What are the different types of Internet marketing?, How to start your Internet marketing, Things you should be cautious about Internet marketing, Myths and facts surrounding Internet marketing, How to keep track of you Internet marketing, The latest trends of Internet marketing, and Enhancing you r current internet marketing.
As the author states in his conclusion, `Internet marketing is not something that can be ignored in this digital age. So if you really want to make your business a successful one you need to make sure to consider everything detailed in this Book. In addition, you need to be open to any new techniques to ensure that you're up-to-date and on par with, if not ahead of, your competitors.'
A more concise and concentrated book of helpful information on this subject would be difficult to find. Grady Harp, September 14