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Business Plan: Building Brand Identity: An Indie Author's Advertising Plan Paperback – July 24, 2010
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About the Author
Jess writes edgy/contemporary fiction, and is an English/Business senior at Adams State College. About her advertising plan on "establishing one's identity as an indie author," she says, "I got tired of waiting for agents/editors to help me take my work somewhere. So I decided to dive right into indie publishing instead (back in July 2009). It was nice formalizing an actual business plan I could put into use (and at the same time, submit for my spring 2010 BUS 345: Advertising module)." Jess is currently tweaking her next book. Her website is www.jesscscott.com
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Top customer reviews
Jess C. Scott brings to the table quite a professional package, with marketing smarts, writing, art and media capabilities. This is a prize of a short book for someone getting under way with indie publishing, like me. She should move on eventually to an expanded edition that adds a focus on what she has learned from experience since this book was published. I am happy to predict that this author has the makings of a media mogul.
Check out fiction by Jess also.
My book:School of the Ages: The Ghost in the Crystal
By reading Business Plan: Building Brand Identity you get a great introduction how the bookmarked works, and you get to see what benefits indie publishing has. I've almost went pro-indie while reading it (I still want to try traditional publishing first, I guess). Jess C. Scott uses her own books and blog to illustrate what she is saying instead of using a made up example.
You can tell that this book is well written and easy to under stand. I haven't studied marketing or read anything about it or marketing analysis before and I still understand what I'm reading.
It's also a plus that this books actually shows you what to do without being a 300 paged book. This book contains 35 sides packed with essential information, which makes it bearable to any reader.
This is a book I recommend people to read, because it's really useful. I bet I'll get back to this book at a later point and reread it and take more of its tips with me along the road.
In her well written three-year business plan, Ms. Scott gives an overview of the growth of independent publishing as well as outlining her reasons for choosing the indie path over traditional publishing. She analyzes her own book catalogue as well as the market segments she targets in her writing. Citing her own real-world examples, Scott outlines a low-cost plan for building awareness of her author brand and connecting with her audience. She also clearly defines her three year sales and financial goals.
Being a self-published author myself, I was very impressed by Ms. Scott's plan. Her goals are realistic and her methods are easy to understand and utilize by anyone who wants to publish their own work. This book is an excellent example for independent authors of how to get started and succeed in making money with their craft.