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Business Plans For Dummies by [Tiffany, Paul, Peterson, Steven D., Barrow, Colin]
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Business Plans For Dummies Kindle Edition

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Length: 436 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled
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From the Back Cover

Map out a realistic business plan from scratch — and see your business vision become a reality

Need a hand with your business strategy? This fully updated guide leads you through all aspects of business planning, from clarifying objectives and finding funding, to researchingcustomer behaviour and developing an e-presence. It contains the latest information on planning methods and initiatives (including planning in turbulent times), as well as a sample business plan to get you off to a flying start.

  • Realise your long-term goals — understand what you want from your business and where you are headed
  • Check out the competition — practise the latest market research techniques to best position your business
  • Sort out your finances — construct a value chain, examine your cash-flow and calculate a sensible budget
  • Prepare for change — learn to read cultural, political and technological trends and develop strategic alternatives
  • Establish yourself — raise venture capital and market share, expand your workforce and plan the next stage for your business

Open the book and find:

  • Tips on writing a motivational mission statement
  • Details of the latest consumer trends and online research resources
  • How to seize lucrative opportunities before your competitors
  • Forecasting and budgeting strategies for all businesses
  • Guidance on managing more than one product
  • Advice on hiring and firing
  • Ways to adapt your business model to economic change
  • How to sell up and move on

Learn to:

  • Put together a watertight business strategy
  • Plan achievable business goals
  • Take advantage of the latest technology and marketing trends

About the Author

Paul Tiffany is a management consultant and university professor.

Steven Peterson is the founder of Home Planet Technologies, a management training company.

Colin Barrow is Head of the Enterprise Group at Cranfield School of Management and the bestselling author of Starting a Business For Dummies.

Product details

  • File Size: 27674 KB
  • Print Length: 436 pages
  • Publisher: For Dummies; 2 edition (February 4, 2011)
  • Publication Date: February 4, 2011
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B004NNV0LI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #2,197,631 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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December 19, 2011
Format: Paperback|Verified Purchase
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