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The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional Paperback – August 19, 2015
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About the Author
Donna Papacosta, principal of Trafalgar Communications, is a writer, speaker, consultant and podcaster who helps people and organizations to share their stories. In September 2005 she launched one of the first business podcasts in Canada, Trafcom News. (Ask her about how to name a podcast; learn from her mistake!) Since then she has produced countless podcast episodes for her own business and for clients, and has taught many people how to use audio, multimedia and social media effectively. Donna runs webinars and workshops, and speaks on communications topics at conferences in North America and Europe. She also teaches at Sheridan College and the University of Toronto. A member of Silicon Halton, the Halton-Peel Communications Association and the International Association of Business Communicators, Donna is a native New Yorker who now lives in the Greater Toronto Area. ________________________________________ Steve Lubetkin is the managing partner of The Lubetkin Media Companies LLC, Steve is widely recognized as a seasoned technology futurist. In February 2012, The Philadelphia Business Journal named him one of its “Social Media Stars” for his work in podcasting. Steve has been using technology for decades. As a music reviewer for the Asbury Park Press, he was one of the first journalists to use portable computer technology to cover a Grateful Dead rock concert -- in 1977. An award-winning multimedia journalist, since 1996 Steve has also been the author of "CompuSchmooze," a monthly column about technology (frequently with a Jewish focus), in the Jewish Community Voice of Southern New Jersey, a biweekly publication of the Jewish Federation of Southern New Jersey, and recently helped the Voice launch Jewish Community Voice TV on the newspaper’s website. Steve is a Senior Fellow of the Society for New Communications Research, a global nonprofit think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. He is also a member of the Society’s advisory board. He is Accredited in Public Relations by the Public Relations Society of America and is a member of the PRSA College of Fellows. He has more than 3,500 followers on Twitter (@PodcastSteve) and is a charter member of the organizing committee for PodCamp Philly, the Philadelphia based podcasting conference.
Top customer reviews
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If you’re considering launching a podcast as a content marketing tactic to increase awareness and preference for your brand, this is a good book to help you understand the tremendous opportunities that podcasting can offer.
This book does not go into all the technical details of creating a podcast. And it’s not full of podcasting snake oil about how podcasting will make you millions overnight. Instead, it explains the business side of podcasting such as how to position your expertise through podcasting, how to monetize a podcast, what not to do on a podcast and much more.
The book also includes lots of podcasting case studies, appendices, and recommended tools, tips, and tactics. It’s great for new podcasters, but even an experienced podcaster can learn from the book. I did.
The most successful podcasts, like any kind of content marketing, have a solid underlying business strategy. This book will help you with that.
And, to listen to an interview with Donna Papacosta about “The Business of Podcasting,” visit MarketingBookPodcast.com.
I also appreciated the advice on what the authors called “monetization,” essentially bringing us down to earth, as in: “don’t quit your day job, thinking you’re about to produce the next Serial.”
But the biggest value to me was this: I thought, thanks for all this info, but speaking of monetization, can you make any money via podcasting? What can you charge clients for these services? I figured the book would leave me hanging, but as I kept reading Donna and Steve delivered - with actual descriptions of podcast production services, templates for proposal content and even recommended fees for various levels of consulting and podcast production. That alone is what makes this book so useful.
The nice things about this book is that it opens your eyes to many practical tips that you can easily implement today that can transform your business and our podcast.
The authors bring a ton of experience to what they write and what you get in this book is a wide-array of resources, hints and tips that really allow you to see more and more ways in which you can creat a life and a lifestyle around your interest in podcasting.
So as you can see, this book is not all about the nuts and bolts about starting a podcast, though you get some of this, but instead it goes deeper and allows you to explore new areas that will let you consider ways in which you can monetize and move your podcast to a new level.
This is a great read!
*I received this for review - all opinions are my own*