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Business by Referral : A Sure-Fire Way to Generate New Business Paperback – February 10, 1998
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About the Author
Top Customer Reviews
This book is solidly recommended and is a must-read for anyone looking to build a long-term process in referral-based business. The forms that are provided are worth the price of the book, but you'll need to read the book to really understand how to use them.
That's right. Not only does the book contain information about the single most powerful marketing force available to the entrepreneurial professional, it has worksheets to help you not just read about building referral business, but to actually start building your referral network. And the best part is, it works. I really used those worksheets, and they made a big difference.
This book is a MUST READ for anyone who needs to generate new business at a profit.
For those not familiar with Ivan Misner or BNI (Business Networking International), this is not how to work a room, nor is it multi-level "network" marketing. It is how to build win-win relationships in business that provide long term, trust based, referrals. The three steps Dr. Misner stresses are visibility, credibility and then profitability. Each takes time and cultivation.
The book will walk you through the easy to understand but rigrous to implement steps of laying your groundowrk for networking, designing a network, finding contacts, cultivating relationships, activating your network, and managing your referrals. A must read for any business owner or sales professional.
Providing previous and current clients with the motivation to refer you to future clients, as well as networking skills are detailed in this book. This is an essential skill for job-seekers, who should also ensure they are referred by current and past employers to appropriate new job opportunities. Using the contacts you already have to benefit your future career is a very smart move.
Author of the free eBook "Forget Everything You Know About Looking For a Job... And Actually Find One!"
Most Recent Customer Reviews
It was just OK for me. Lots of common sense and filler. Most sales books have the same format...and this is one more.Published on May 9, 2005 by Mark Wayman
This book is helpful in putting structure around a referral program. We'll be implementing many of this book's suggestions.Published on December 12, 2001 by Business Reader