From the Publisher
Renowned contributors assess the links between technological change, analytical information and data customization which are now beginning to stimulate the wider adoption of GIS as a management and applied research tool. The first section deals with population data sources, followed by geodemographics and how it is used in customer targeting and product marketing. The next part considers how businesses can adopt GIS and the final segment contains two excellent overviews on how geography is being applied in business. A wealth of illustrations, containing new material from actual commercial and planning applications, enables readers to distinguish between abstract GIS principles and authentic usages.
From the Back Cover
GIS for Business and Service Planning Edited by Paul Longley, Graham Clarke
The field of geographical information systems (GIS) is developing rapidly, finding applications in an ever-widening range of commercial contexts. This volume examines the practical use of GIS for business and service planning. It considers ways in which GIS may be customised to meet specific user requirements and tackle the applied research challenges of the late 1990s. GIS for Business and Service Planning:
- introduces the management, analysis and modelling of information within GIS and considers some of the basic problems and pitfalls that can occur in practice
- covers the major topics of geodemographics and how geographical information can be manipulated and merged into business application databases
- discusses the relative merits of customised versus proprietary solutions to business application databases
- examines the range of consultancy applications of GIS for business using international case studies, assessing how recent applications have benefited from research developments
- critically assesses GIS in the market place and evaluates different GIS strategies
GIS for Business and Service Planning is essential reading for GIS professionals, marketeers, GIS students and management scientists. The other contributors: Peter Batey (University of Liverpool), Mark Birkin (GMAP), Peter Brown (University of Liverpool), Martin Clarke (GMAP), Paul Cresswell (SPA Marketing Systems), David Maguire (ESRI US), David Martin (University of Southampton), Ian Masser (University of Sheffield), Stan Openshaw (University of Leeds), Nora Sherwood (GIS World) and Robin Waters (GeoInformation International).