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Business Stripped Bare: Adventures of a Global Entrepreneur Hardcover – International Edition, January 22, 2010

4.1 out of 5 stars 29 customer reviews

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Editorial Reviews


"A timely book on business."
Daily Mail

"An interesting read."
— The Economist

From the Trade Paperback edition.

About the Author

SIR RICHARD BRANSON is a hugely successful international entrepreneur, adventurer and icon, and is chairman of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It and Business Stripped Bare, are all international bestsellers. He lives on Necker Island in the British Virgin Islands and is married with two grown-up children.

From the Trade Paperback edition.

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Product Details

  • Hardcover: 342 pages
  • Publisher: Virgin Books; First Printing edition (January 22, 2010)
  • Language: English
  • ISBN-10: 1905264429
  • ISBN-13: 978-1905264421
  • Product Dimensions: 6.2 x 1 x 9.5 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #404,736 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

By Viriya Taecharungroj on December 22, 2008
Format: Hardcover
"...enjoy your life. You only get one."

If you have read previous Sir Richard Branson's books; you have read most of it already. However, this book, "Business Stripped Bare: Adventures of a Global Entrepreneur", Sir Richard Branson focused solely on the business side of his life. Actually, all his life is about business! Unlike other business book writers, he has the first-hand experience in Virgin. In this book, he covered lots of topics. A quote from the book "So all I can do for you now (and I firmly believe that this is all anyone can honestly do) is map the territory I've seen. The good news is, I've covered a lot of territory."


- Introduction

- People: Find Good People - Set Them Free

In this chapter, he generally wrote about the culture in Virgin.

- Brand: Flying the Flag

Richard Branson wrote exclusively on Virgin Blue in Australia and how he fought hard to beat the competition and established the Virgin brand there.

- Delivery: Special Delivery

Among other things, he started the chapter with Virgin Trains and how it reshaped the industry in UK. He moved onto how he run Virgin Records and how he started Virgin Mobile in UK and in the US.

- Learning from Mistakes and Setbacks: Damage Report

Failure to acquire the bank, Northern Rock, is the focus of this chapter. Richard Branson is also subjected to mistake and he wrote on how to bounce back.

- Innovation: A Driver for Business

Virgin Galactic is going to be huge and tell me after you read this chapter that you don't want to travel into space!
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Format: Hardcover
Having attended high school with Richard Branson's first wife, and being an admirer of his "Virgin" empire and adventurous spirit, I try to read everything I can on him. This book is filled with detailed information on his latest Virgin experiences - sometimes it gets a bit too tedious, and Branson tends to "toot his own horn" on occasion. I think it's the kind of book you read in parts, and since the chapters are rather long, a reader may have to "cut the tale" down to shorter segments. I will say this- a few years ago, I invited an Virgin Atlantic official to speak to a foreign language class on how to utilize another language in a career. She did an excellent job in her presentation and also treated the students to "virgin" gift bags. I wrote to Mr.Branson in praise of his employee, and he immediately sent me a "thank you" note for supplying this onformation to him. I was forever impressed.. !!
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Format: Hardcover
[Cut down version of by review on big-lies]

In my revisionist view, which will escape most ordinary readers, a weakness of Branson, from the point of truth, though not necessarily money-making, is his failure to speak out about Jewish and other concealed corruptions and assumptions. He says 'communism and socialism are no longer taken seriously because they simply don't work. ... They are disastrous though well-meaning systems that have ruined hundreds of millions of lives.' Of course, 'Communism' was not well-meaning, but a Jewish system in which non-Jews were regarded as disposable. And national socialism did work—it was, and is, attacked precisely because it worked. Broadly, Branson supports nationalisation of banks, but not removal of Jewish privilege. Branson's public image has always been 'politically correct' and he joins a dishonourable crew—Kissinger's Peace Prize, the Iraq War young woman liar, Obama's ridiculous Peace Prize, 9/11 and Climate Change actors and liars, liars on sundry rights. His laughable praise for Obama/Soetero. The implausible projects: Prof Yunus' Grameen bank 'lifting whole communities out of poverty .. African companies poised for rapid growth.. every year 5% of Grameen borrowers move out of poverty'.

The book ends with Kipling's If; and possibly Branson genuinely can keep his head when all around are losing theirs. I hope he can come up with something more stellar in future.
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Format: Hardcover
I picked this up half-price at Copenhagen airport, and I liked it so much I have ordered Screw It, Let's Do It (Expanded Edition): 14 Lessons on Making It to the Top While Having Fun & Staying Green.

I must note that normally I would reduce one star--Virgin Books evidently has no clue--or no interest--in using the many Amazon tools provided to publishers (I am one) and therefore we are not seeing so little as a Table of Contents and the Index (always huge for me in evaluating a non-fiction book for possible purchase) or even better, "Look Inside the Book," which is no harder than uploading the book pdf via Amazon Advantage. Bad dog.

Here are my fly-leaf notes.

1) Updated and post the financial melt-down, where to the author's enormous credit, he has been leading voice for castigating the bankers for failing to protect against the downside. He glosses over the failure of government and the blatant corruption of the American Congress, but he is on target generally.

2) Early on (this is the first book by this author I have read) I begin to see the brilliance of the "many small better than one big" approach to business, and I absolutely smile with delight throughout the book as I read about specific Virgin organizations getting to 200-300 people, and being split with the deputies being given their own shop--talk about inspiring leadership and incentive to excel, this is it!
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