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Business Stripped Bare: Adventures of a Global Entrepreneur Hardcover – International Edition, August 16, 2010

4.0 out of 5 stars 55 customer reviews

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Hardcover, International Edition, August 16, 2010
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Editorial Reviews


"A timely book on business."
Daily Mail

"An interesting read."
— The Economist

From the Trade Paperback edition.

About the Author

SIR RICHARD BRANSON is a hugely successful international entrepreneur, adventurer and icon, and is chairman of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It and Business Stripped Bare, are all international bestsellers. He lives on Necker Island in the British Virgin Islands and is married with two grown-up children.

From the Trade Paperback edition.

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Product Details

  • Hardcover: 352 pages
  • Publisher: Virgin Books (August 16, 2010)
  • Language: English
  • ISBN-10: 1905264437
  • ISBN-13: 978-1905264438
  • Product Dimensions: 6.2 x 1.2 x 9.5 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (55 customer reviews)
  • Amazon Best Sellers Rank: #1,681,851 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Viriya Taecharungroj on December 22, 2008
Format: Hardcover
"...enjoy your life. You only get one."

If you have read previous Sir Richard Branson's books; you have read most of it already. However, this book, "Business Stripped Bare: Adventures of a Global Entrepreneur", Sir Richard Branson focused solely on the business side of his life. Actually, all his life is about business! Unlike other business book writers, he has the first-hand experience in Virgin. In this book, he covered lots of topics. A quote from the book "So all I can do for you now (and I firmly believe that this is all anyone can honestly do) is map the territory I've seen. The good news is, I've covered a lot of territory."


- Introduction

- People: Find Good People - Set Them Free

In this chapter, he generally wrote about the culture in Virgin.

- Brand: Flying the Flag

Richard Branson wrote exclusively on Virgin Blue in Australia and how he fought hard to beat the competition and established the Virgin brand there.

- Delivery: Special Delivery

Among other things, he started the chapter with Virgin Trains and how it reshaped the industry in UK. He moved onto how he run Virgin Records and how he started Virgin Mobile in UK and in the US.

- Learning from Mistakes and Setbacks: Damage Report

Failure to acquire the bank, Northern Rock, is the focus of this chapter. Richard Branson is also subjected to mistake and he wrote on how to bounce back.

- Innovation: A Driver for Business

Virgin Galactic is going to be huge and tell me after you read this chapter that you don't want to travel into space!
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Format: Audio CD
For years it's been frustrating to me that none of Richard Branson's books were available on audio, so when this one came out I jumped on it.

Okay, this book is not as instructional and detailed as books like Good to Great. However, as wonderful as those other authors are, none of them have founded multi-billion dollar international firms. So what advice is here is coming straight from a source.

I know some are probably scoffing at the idea, sure that this book is ghost written, but I doubt it. Branson is a brand fanatic, who has made himself the living symbol of the brand.

Unlike Trump and others who espouse a cut-throat, zero-sum philosophy, Branson shows that entrepreneurship and conscience are not mutually exclusive. You can be a good person and a good businessman.

So if you want some sound business advice and a solid dose of hope this is the book to read... or listen.
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Format: Hardcover
Even though I admire Richard Branson very much, after reading this book I admire this person even more. Great man who changes the world and great book that can change your mindset and attitude towards the world. Richard is one of my teachers (through the books), and he really makes a big difference in my mind when reading all the experience this great man can provide me with. I believe, he can be a leader for many of you too!

I love the way Richard Branson looks to the world and to the businesses. He is really very inspiring personality, who really has a lot of influence to my life. Business Striped Bare is not the first Richard's book I've got to read, I read almost all of his books and even had a chance to meet him. Since I've started to be interested in Richard my hunger to meet him started to grow. Now I have another dream, and it is to start some great project (business) with this amazing person and work with him together.

This book really blew my mind. It's full of priceless advises which comes from experience of creating one of the biggest brands in the world - Virgin. It really opened my eyes to see more global things and to think more global. The book is distinguished into couple big chapters where Richard explains the most important parts of the business like right people, brand, trust and commitments, failures and learning from them, innovations, leadership and social responsibility. This last chapter really got my attention. I really love how Richard looks to the world from social spectrum. Even though some people might not agree with me, but this man is really changing the world into the better place. All the projects he describes in the book are really of great value (and I don't mean value in money).
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Format: Hardcover
Having attended high school with Richard Branson's first wife, and being an admirer of his "Virgin" empire and adventurous spirit, I try to read everything I can on him. This book is filled with detailed information on his latest Virgin experiences - sometimes it gets a bit too tedious, and Branson tends to "toot his own horn" on occasion. I think it's the kind of book you read in parts, and since the chapters are rather long, a reader may have to "cut the tale" down to shorter segments. I will say this- a few years ago, I invited an Virgin Atlantic official to speak to a foreign language class on how to utilize another language in a career. She did an excellent job in her presentation and also treated the students to "virgin" gift bags. I wrote to Mr.Branson in praise of his employee, and he immediately sent me a "thank you" note for supplying this onformation to him. I was forever impressed.. !!
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