- Paperback: 336 pages
- Publisher: Allworth Press; Revised edition (September 1, 2002)
- Language: English
- ISBN-10: 158115254X
- ISBN-13: 978-1581152548
- Product Dimensions: 6.8 x 0.8 x 10 inches
- Shipping Weight: 1.1 pounds
- Average Customer Review: 47 customer reviews
- Amazon Best Sellers Rank: #2,121,765 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
The Business of Studio Photography: How to Start and Run a Successful Photography Studio Paperback – September 1, 2002
See the Best Books of 2018
Looking for something great to read? Browse our editors' picks for the best books of the year in fiction, nonfiction, mysteries, children's books, and much more.
About the Author
Edward R. Lilley has run a successful photography business for more than two decades. He has operated his business, E.R. Lilley Photography in Harwichport, Massachusetts since arriving from Lethbridge, Alberta, Canada in 1979. He is a former president of the New England chapter of the Professional Photographers of America, the Professional Photographers of Massachusetts, and a founder and former president of the Professional Photographers of Cape Cod. He has been awarded the titles of Master of Photography, Craftsman of Photography, Master of Photographic Art, Qualified Family Photographer, Certified Professional Photographer, and Accredited Portrait and Wedding Photographer by the Professional Photographers of America.
Lilley graduated from high school in Bristol, Connecticut in 1963. After attending Bates College in 1963-64, he went on to earn a B.S. degree in physics and an M.S. degree in geophysics from the University of Alaska. He was six months from a Ph.D. degree in space physics from the University of Alberta when he decided to become a professional photographer. Ed Lilley and his wife Susan have been married for more than 30 years, and they have three sons, Hayes, Bryce, and Wyeth. They have lived on Cape Cod since 1979, where Sue is an active partner in the studio, being in charge of office management, print finishing, and portrait/wedding sales.
Lilley has received two National Awards (1995, 1992) from chapters of the Professional Photographers of America, and in 1996, he received the Diamond Award for service. He has written numerous articles for regional and national magazines and has been a speaker at many local, state, and regional conventions in Canada and the United States.
Read reviews that mention
Showing 1-3 of 47 reviews
There was a problem filtering reviews right now. Please try again later.
The first thing you should understand about this book - it's not a book about how to shoot. There are in fact NO photographs in the book, except for the nice traditional location wedding formal on cover. You can guess from that shot the book isn't about photojournalistic wedding shooting. It goes into a lot of good details on the photographer's business experiences, and has a bunch of great ideas. You will already know some of these pieces of wisdom, but they're put together nicely and I promise you will hear some interesting marketing ideas you have never thought of.
There are many excellent books on what to shoot, how to shoot, etc. which can help you improve your photography technique and perhaps even artistry. This book is about improving your photography business. If you can't make your business work, another photographer will be picking up your discounted Photogenic monolights on eBay from Asset Liquidators Inc. in a year or three when you go out of business.
If you only come away with one no-pressure marketing idea that moves one client to upgrade to a 20x24 canvas instead of an 8x10 - where the client already sold the upgrade decision to themself in their own living room without your presence - isn't that worth the price of this book?
There is a really big difference between taking great photographs and being successful in the photography business. Many people get into photography as a business because they've taken some good photos, people tell them so as well, and they love it, so they reckon they'll be successful. Well, being a good photographer is only the start.
There are so many practical aspects to running a business that you simply must know if you are to be successful as a professional photographer. Things like marketing (OK, you can spend your hard-earned dollars with Marathon Press, going to seminars, etc, but they won't teach YOU the things YOU need to know about YOUR area, mostly what you do is copy others who've already paved a way and you are now their target market when it comes to enhancing their image among their peers.), things like pricing, things like looking at all the various DIFFERENT things you will be photographing. You can't just do great weddings and think that you'll be successful and make a living as a wedding photographer, not as a start up business.
That's where this book shines - it is for START UP BUSINESSES. I learned more from this book than I did in college when I studied photography business marketing (no offense to Orange Coast College). Oh, guess what else? H&H, a professional lab in the U.S., bought this book as a Christmas present for their clients one year - they said it was the best thing they could do to help their customers make money in the photography industry. That's saying something!
This book has helped me get a very level-headed and grounded business plan together over the course of the last little while, and I am confident now that I can 'hit the ground running' in my business, without going through all the mistakes that I made in the previous business. This is really important because in business it's sink or swim.
I recommend this book to everyone who thinks they want to be a professional photographer and everyone who already is.