- File Size: 4396 KB
- Print Length: 64 pages
- Page Numbers Source ISBN: 1946592021
- Simultaneous Device Usage: Unlimited
- Publication Date: August 26, 2017
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B07563ZJNG
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #1,767,215 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
|Print List Price:||$6.99|
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Business as Usual: Corporate Notes from the Zombie Apocalypse Kindle Edition
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|Length: 64 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled||
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Top customer reviews
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The book centers around how the zombie apocalypse affects B2B content marketing and in-office communication, and anyone who's ever been involved in marketing will probably be able to relate - even if you're not into zombies. Personally, I'm not, and I still LOLed when I read these 44 pages of email chains, webinar scripts, internal memos and sponsored content.
Another reason I love this book is because, even though this book was written for her freelance copywriting and book ghostwriting clients and prospects, the author doesn't pitch her services in any of the short stories. She just uses the book to give her audience the laugh-out-loud break in their day that they deserve, while keeping it relevant. This is how you build the kind of emotional relationship that will gain you the right to make a warm pitch to an enthusiastic audience later on.
If you're looking to develop something similar for your audience, check out something else Jessie's rocking here => This is a paid book (just $2.99 for the Kindle version or $6.99 for the paperback), so basically, her marketing can pay for itself and even be another revenue stream.
To sum up, if you're in B2B, you need to read this book.
I hope there's a sequel :)