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The Business of Writing: Practical Insights for Independent, Hybrid, and Traditionally Published Authors by [Headlee, Kim Iverson]

The Business of Writing: Practical Insights for Independent, Hybrid, and Traditionally Published Authors Kindle Edition

by Kim Iverson Headlee (Author)

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2018 Edition
Have you written a book but don’t know how to go about getting it published? Have you published a book but are hunting for more ways to improve your bottom line? Are you looking to distribute it in additional editions or sales channels?
The Business of Writing: Practical Insights for Independent, Hybrid, and Traditionally Published Authors is the go-to guide for everyone wishing to start—or jump-start—their writing careers.
Whether you write fiction or nonfiction, discover the answers to such questions as:
—Do I really need to incorporate, what “flavor” of company should I set up, and how do I take the plunge?
—How do I manage my writing expenses and taxes?
—What is an ISBN, where do I get one, and how many will I need?
—What is an imprint and how do I establish one for my books?
—What decisions must I face in the prepublication phase?
—Do I need to register my book’s copyright and how do I accomplish it? What about using other copyrighted materials?
—How on earth do I condense my 100K-word book to a 300-word description, let alone a 20-word tagline?
—How do I select the best keywords for my book?
—What makes for a great cover and how can I get one?
—What do I need to know about book formatting, print as well as digital?
—How can I turn my book into an audiobook?
—How do I develop and refine my author brand?
—How can I land invitations to speak at conferences and conventions?
—I use several pseudonymns. How do I manage them all?
—What’s an ARC? A media kit? A book trailer? A blog tour?
—Do I really need to start a blog? Send out a newsletter? Dive into social media? Give away my books?
—How do I price my book? Should I pick one price or vary it? Where are the best places to advertise my sale events?
—How much is all of this going to cost me??
If you’re feeling overwhelmed by the publication and promotion process, let award-winning, critically acclaimed author Kim Iverson Headlee give you the practical wisdom you need to stay on task and perhaps even come out ahead.
Table of Contents
PREFACE
1. ORGANIZING
1A. Lawyers, Incorporating & Accountants
1B. Writing Expenses
1C. Corporate Taxes for Authors
1D. Individual Taxes for Authors
1E. The Publication Plan
1E1. Prepublication Decisions to Consider
1E2. The Book Launch
1F. Copyrighting Your Book
2. PACKAGING
2A. ISBNs and Imprints Demystified
2B. Professional Editing
2C. Using Photographs and Other Copyrighted Materials in Your Book
2D. Crafting the Book Description
2E. The Book Cover
2E1. What Makes for a Great Cover Design?
2E2. E-book Cover Specifics
2E3. The Print Edition’s Cover
2E4. The Audiobook Cover
2F. E-book and Print Book Layouts
2G. The Audiobook
2G1. The ACX Audiobook Production Process
2G2. Choosing the Right Producer for Your Audiobook
2G3. Getting Audiobook Reviews
3. PRESENTING
3A. Author Branding
3B. Pen Names
3C. On Being a Professional Writer
3C1. Correspondence
3C2. Deadlines
3C3. Personal Appearances
3D. On Labeling Yourself a Best-Selling Author
4. MARKETING
4A. The Promotion Plan
4A1. The ARC
4A2. Media Kit Overview
4A3. Social Media Overview
4A4. Blog Tours, Facebook Parties, and the Like 4A5. In-Person Events
4A6. Print Media
4A7. Audio/Visual Media (Podcasts, Radio, TV)
4A8. Book Trailers
4A9. Promotional Materials
4A10. Overview of Promotional Opportunities
4A11. Blogging Overview
4A12. Promotional Content
4B. The Author Blog
4C. Search Engine Optimization for Author-Bloggers
4D. Introduction to Amazon’s Kindle Book Previewe
4E. The Author Newsletter
4F. Email Marketing for Books
4G. How to Create a Permafree Title
4H. Using Giveaways to Market Your Book
4I. Your Book’s Media Kit
4J. On the Hunt for Book Reviews
4K. Defining Subject Headings and Keywords
4K1. BISAC Basics
4K2. Keyword Conundrum
4L. Twitter Marketing for Authors
4M. Creating and Using QR Codes for Your Book
4N. Book Pricing Strategies
4O. Digital Distribution Strategies for E-books

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Length: 248 pages	Word Wise: Enabled	Enhanced Typesetting: Enabled
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Editorial Reviews

About the Author

Kim Headlee lives on a farm in southwestern Virginia with her family, cats, goats, Great Pyrenees goat guards, someone else's cattle, half a million honey bees, and assorted wildlife. People and creatures come and go, but the cave and the 250-year-old house ruins—the latter having been occupied as recently as the midtwentieth century—seem to be sticking around for a while yet. She has been an award-winning novelist since 1999 (Dawnflight, first edition, Simon & Schuster) and has been studying the Arthurian legends for nigh on half a century.

Product details

File Size: 578 KB
Print Length: 248 pages
Publisher: Pendragon Cove Press (November 14, 2016)
Publication Date: November 14, 2016
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B01MQ2OQWD
Text-to-Speech: Enabled

X-Ray:

Not Enabled

Word Wise: Enabled
Lending: Enabled
Screen Reader: Supported

Enhanced Typesetting: Enabled

Amazon Best Sellers Rank: #1,207,118 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #1689 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Advertising
- #2137 in Kindle Store > Kindle eBooks > Reference > Writing, Research & Publishing Guides > Publishing & Books
- #3711 in Books > Business & Money > Marketing & Sales > Advertising

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Kathy L. Altman

incredibly thorough and engaging book of business-related advice and information for authors

May 27, 2018

Format: Kindle EditionVerified Purchase

Kim Iverson Headlee's "The Business of Writing" is a stellar read and an invaluable reference. "Thorough" is an understatement! With sincere and humorous ease, Headlee shares her appreciable know-how on topics ranging from S Corporations and creating your own publishing imprint to packaging, launching, and marketing your book. Seriously, you will not believe the amount of information packed into this go-to guide. You'll find yourself referring back to it again and again--it's an absolute must for the serious writer.

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