- Paperback: 150 pages
- Publisher: CreateSpace Independent Publishing Platform (August 25, 2010)
- Language: English
- ISBN-10: 1453748962
- ISBN-13: 978-1453748961
- Product Dimensions: 5.5 x 0.3 x 8.5 inches
- Shipping Weight: 8.8 ounces (View shipping rates and policies)
- Average Customer Review: 12 customer reviews
- Amazon Best Sellers Rank: #6,375,333 in Books (See Top 100 in Books)
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Bust Your Slump: A Dozen Strategies to Fill Your Pipeline in 30 Days Paperback – August 25, 2010
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Fit for our hurry-up offence, 2-minute drill business culture, the short chapters include successful implementation strategies from Paul's clients and conclude with "Does it Work" how-to sections. While the book can be read in an afternoon, each chapter can be digested and understood in a few minutes of downtime, and ready to be put into practice.
My favorite chapter "Get Connected Quick" is about networking successfully with a "focused commitment to do the activity that will produce results [and how] effective networking follows a definite, planned process." I could go on, but I don't want to spoil your reading, so if you want to know how to select the best networking events and learn best networking practices, you'll have to read the book.
I love the format and strategies Paul has chosen and found it easy, instructive reading that kept my attention. Paul hits on key mechanics with implementable solutions. Beginning with "attitude" and reminding us how a large part of slumps is in the mind are two powerful points and winners for the reader. So start filling your pipeline and order the paperback or Kindle version now.
No matter how hard they work, things don't seem to turn around. Frustration sets in,
desire to work and confidence plummet.
What to do?
Paul McCord tackles this issue head-on in the book, "Bust Your Slump, A Dozen Slump
Busting Strategies to Fill Your Pipeline in Just 30 Days."
This book lays out 12 very effective strategies, any of which could start to generate
results in 30 days.
We all know that there is no one thing that will work for every sales person or every
industry, which is what I like about this book. There is something for everyone.
If a sales rep can't find something in this list of twelve that will work for them,
either they shouldn't be in sales or their product just won't cut it in the
McCord clearly says not to try to implement all of the strategies but to instread go
through the list of twelve and see which one or two best fits your business and
personality. It's up to you to choose referral marketing, incentives, cold-calling,
strategic partnerships or others listed.
What I particularly liked about this book is that it is a quick, top-level view of
several strategies. There are no brand-new, earth-shattering concepts presented,
which is not typically what a person in a slump needs. What's needed is a plan to
pick and implement time-tested and proven methods. That's what this book delivers.
Once you've selected your strategy, Paul McCord's other books, Creating a Million-Dollar-a-Year Sales Income: Sales Success through Client Referrals,SuperStar Selling: 12 Keys to Becoming a Sales Superstar can help you with more detailed implementation tactics
Any sales rep or sales manager would benefit from reading this book.
For all others experiencing a slump in their sales, Paul McCord provides help through his book "Bust Your Slump, A Dozen Slump Busting Strategies To Fill Your Pipeline In 30 Days".
It is not another book about the newest fads in selling. Instead, it contains proven pragmatic approaches to get your sales back on track fast. The author warns against trying to implement all twelve strategies. Instead he recommends reading through the book quickly, and then selecting the one or two strategies that seem to fit your situation and personality best. This fit is important. Doubting whether a strategy will work for you is the first step to failure. For the next thirty days you will need all your energy executing the one or two strategies you chose.
The strategies are laid out in a very prescriptive manner so you can roll up your sleeves and start executing right away.
You should not be concerned about the sustainability of the effort over an extended period. Some of these strategies will not work on the long run. For each of the strategies Paul provides a success story about how one of his clients used the strategy to demonstrate the short term results that can be obtained.
Some approaches have the potential to remain useful beyond the short term horizon. I must admit that those were my favorites when reading the book. Maybe it is the strategist in me that guided my selection. But I think this is the whole point of the book that you choose what you feel comfortable with and then get busy executing.
If you have chosen approaches with lower long term potential, nothing is lost.
Your sales being on track again, you will have time to think about other approaches that will provide sustainable revenue streams over the long run.
Even if your sales cycles are longer than 30 days, these approaches are suitable. You will though need more perseverance and patience to see the fruits of your efforts.