- File Size: 679 KB
- Print Length: 156 pages
- Publisher: American Bar Association (April 7, 2009)
- Publication Date: April 7, 2009
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B002XQAB80
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Not Enabled
- Amazon Best Sellers Rank: #1,591,983 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The Busy Lawyer's Guide to Success: Essential Tips to Power Your Practice Kindle Edition
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Top Customer Reviews
The authors have 40 years of combined experience but it does not come through in the advice given in this book. The suggestions on many of the topics are old and dated - i.e., send out news clippings to clients as a client service tip is appropriate for the 1980's but in 2010 with the internet in full swing and newspaper print all but gone, not helpful. I expect to read this in Jay Foonberg of the '90s but not in 2010. Other pointers are simple common sense and not a tip in any true sense of the word - be polite, return phone calls, charge for your services, make sure your office and reception area are clean. With 40 years of combined experience, the authors are simply skimming the surface of practice management with this advise.
There is no depth given to any of the topics - the e-mail section can be summed up as - use the 2 minute rule - handle it in two minutes or delegate. Rather than provide any depth on a subject, the authors refer you to books to review for that particular topic. Given that this book is intended for the busy lawyer who is looking for how to get things done without researching every topic, I found the references a bit of a cop out. I would not recommend this book and found myself returning to surfing the web for information on practice management.
You may also wish to purchase "Smart Marketing for the Small Firm Lawyer" List Price: $59.95 Author(s): Kenneth A Vercammen Sponsor(s): Solo, Small Firm and General Practice Division Publisher(s): ABA Book Publishing ISBN: 978-1-62722-484-0 Product Code: 5150468 2014, 156 Pages, 7 x 10
Marketing is essential to the growth of any enterprise. There are many low-cost and no-cost opportunities that exist. This book explores today's marketing landscape and outlines its many facets for you in concise and easy to understand terms
Any business owner will tell you that marketing is vital to the success and growth of a venture, and a law practice is no exception! This book thoroughly explores today's marketing landscape and outlines its many facets for you in concise and easy to understand terms. This book will cover:
*Creating a blog for free *How to leverage a wide array of social networking sites (like Facebook, Martindale Hubble, Yelp, etc.) *Best practices for marketing within the law office *Low-cost and no-cost marketing activities *Tips to increase your efficiency and reach *And more!
Included with this book is a helpful CD-ROM with digital copies of all the exhibits used in the book and the various websites that are referenced. Learn how to make the most the marketing opportunities that exist with Smart Marketing for the Small Firm Lawyer.
Praise for Smart Marketing for the Small Firm Lawyer: "Vercammen's new marketing book belongs in the tool box and library of every lawyer regardless of firm size. Ken not only tells the lawyer WHAT to do, he shows the lawyer HOW to do it." Jay Foonberg Author of How to Start and Build a Law Practice, 5th Ed
The book is divided up into eight key topics:
· Client service
· Marketing and client development
· Coping with email
· Making (more) money
· Ethics and professionalism
· Firm management and operations
· Strategy and planning
I should immediately point out that none of the advice in this guide is earth-shattering. Although basic, the information is still well worth hearing over again as a reminder of what it takes to gain and keep more clients. This is especially true during these difficult financial times when you can't read a legal publication without mention of how many lawyers have been fired. I can only assume that many attorneys have recently opened their own practices out of necessity, rather than choice. As such, this guide provides common sense advice that should not be ignored.
In the section on Marketing and client development, for example, the authors present eight practical ideas on how to be more effective in business networking, each with a full paragraph of description. In summary form, they are as follows:
1. Go with a goal.
2. Don't just hangout and schmooze with friends. Branch out.
3. Create a five-second sound bite and a 30-second elevator speech.
4. Have the right handshake.
5. Listen more than talk.
6. Bring business cards.
7. Follow up after the meeting.
8.Read more ›
Most Recent Customer Reviews
Good for new lawyers & others. Most lawyers are not great administrators and can benefit from this book. By now, is a little outdated.Published 21 months ago by AmazonArkie
This book contains some great tips for lawyers looking to improve and streamline their practice. It is written with the busy attorney in mind since you do not have to sit and read... Read morePublished on December 27, 2010 by lyn diaz
An easy to read and use book with great tips covering key practice areas for lawyers. Designed for the busy lawyer, Reid and Dan have distilled great ideas and suggestions into an... Read morePublished on December 14, 2009 by Mark Robertson