- Paperback: 446 pages
- Publisher: Xlibris, Corp.; First Edition edition (July 23, 2008)
- Language: English
- ISBN-10: 1436330920
- ISBN-13: 978-1436330923
- Product Dimensions: 6 x 1 x 9 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Average Customer Review: 4 customer reviews
- Amazon Best Sellers Rank: #4,959,441 in Books (See Top 100 in Books)
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But Wait! There's More! (maybe): The Golden Years, Present Chaos, and Iffy Future of the Global Advertising Business Paperback – July 23, 2008
The Amazon Book Review
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About the Author
Donald E. Creamer, international advertising executive, is former Chairman, President and CEO of HBM/Creamer of New York. He founded the agency in 1954 in a one room office in Providence, RI, with a $7,500 loan; built it in into the seventh largest in the world; sold it in 1986 for $64 million in cash, a Porsche and other considerations, and watched it disappear into the international mega-agency maw. He lives in Warwick Neck, RI, and the Dominican Republic.
James Baar is an author, international corporate communications consultant, blogger, former Washington journalist and corporate PR and agency executive. He was President of HBM/Creamer's largest PR company. His books include two satirical business novels, Ultimate Severance and The Great Free Enterprise Gambit; Spinspeak II, the Dictionary of Language Pollution, short stories and several histories on the Cold War and technology. He lives in Providence, RI.
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The professional observations and insights of these two pros are the stuff that people pay a lot in tuition in B-schools to learn, and many never do. It recounts the golden age of the Madison Avenue ad scene in the postwar decades. It is infused with the can-do optimism so emblematic of that generation, home victorious from war, and ready to stake their claims to the American dream.
If the producers of Mad Men had only had the wisdom to buy the rights to this book, and hire its authors as story consultants, they would have had a truly outstanding series, instead of what they actually wrought.
Any executive who manages what today are called "knowledge workers" would do well to buy this book. Consultants, lawyers, health-care practitioners, anyone wishing to succeed in a business where the assets go home every night, would profit from "But Wait! There's More!" This book is also the greatest antidote I know of for those interminable airline delays. Reading it makes time fly.
Their tale is populated by creative talents whose egos, in some cases, rendered even their genius more trouble than it was worth, as well as significant campaigns and events. Among these was President Carter's use of the Creamer organization's firepower - and one of those geniuses - to help sell the Panama Canal treaty to the American public. Co-author Baar's wordplay and wit make highly entertaining what might otherwise be somewhat dry to those who, unlike the reviewer, never worked in the Creamer organization. One of the most interesting chapters (no. 28) is one of the shortest. It offers analysis and advice mutatis mutandis to those who would emulate Creamer's success in today's business environment. Indeed, the eight agency paradigms in this chapter could be the basis of eight white papers or (gasp!) their own book.
This book is a must read for anyone interested in the troubled condition of the modern day advertising industry. It has an abundance of lessons to be learned which apply to any type of business venture, especially on the subject of the "do's and don'ts" of the M&A world. Don Creamer and Jim Baar do an outstanding job of entertaining, enlightening, and even educating their readers - not to mention wet our appetites with background descriptions of some the finest restaurants in NY & RI.
I give this book my highest recommendation.
Highly insightful for anyone trying to understand today's marketing, communications and media chaos and find the life preservers. But wait! There's more! It's an entertaining history of advertising's Golden Age: both golden rise and golden fall . And there is a bonus tour of some great restaurants where the authors talk about everybody.
Not the Mad Men but the real deal, sane and creative men....albeit a bit colorful. Witty storytelling that could be a text in how to build an advertising and marketing firm